More than 1,000 staff members provide plans for companies of all sizes as well as individuals. Its health care providers range from smaller doctors’ offices to larger medical facilities.
To deliver an optimal visitor experience for members of corporate plans, Blue Cross of Idaho needed to customize and target the content on its member website. Blue Cross of Idaho has designated websites for individual, corporate and prospective members, its health care providers and its brokers. Full of static content, its five sites needed to be reinvigorated. “We wanted to give our visitors the best experience possible on our websites,” says Anthony Noriega, Web Marketing specialist at Blue Cross of Idaho. “We didn’t want to just offer companies an outof-the-box template that didn’t have any flexibility.”
Handing ownership back to the business
Scott Sparkman, IT manager at Blue Cross of Idaho, explains why IT wanted to give business users the ability to support and maintain their own content. “The business and corporate communications teams wanted to control content, changes and things that they need without the bottleneck of IT. This would help them better reach their goals.” In the driver’s seat, the business would be able to deliver highly-customized member websites more rapidly.
To reinvigorate its websites and allow the business to take greater ownership of its content, the health plan provider embarked on a project to implement a modern solution for managing and deploying content.
Tight integration with OpenText TeamSite minimizes complexity
After searching the market, Blue Cross of Idaho created a short-list of best-of-breed solutions. The organization elected to add LiveSite to the OpenText™ TeamSite™ implementation it has been using to manage its websites for many years. The tight integration between the two products would minimize complexity and the time required to deploy new websites.
“We chose LiveSite because it was so user friendly,” adds Noriega. “The ability to use the TeamSite interface was a driving factor in our decision. The LiveSite support for SEO optimized content was also important. It ensures header tags are in the correct place, images all have alternate tags and it allows us to create page titles in plain language.”
The organization turned to OpenText partner and TeamSite experts, Klish Group to implement the solution that would optimize content creation, management and deployment. Klish Group also provided training for both business and development staff, including instruction on setting up rules and working with components.
Six business users—all subject matter experts—are now using LiveSite to maintain policies and procedures, as well as apply updates and notifications. “It was easy to get business users over the small learning curve from the old platform to the new one,” says Noriega.