Experience Cloud

Customer Data and Insights

Break down silos, understand data, and unlock customer insights to improve customer experience quality and increase revenues

Reviewing data and insights on a tablet


See how customer data can help deliver personalized omnichannel experiences.

OpenText™ Customer Data and Insights solutions provide a complete 360-degree view into customer patterns, preferences, and behaviors to deliver personalized and differentiated customer experiences. The solutions help organizations capture, aggregate, and analyze customer data, profiles, and signals throughout the entire buying journey and across all customer touchpoints.

How Customer Data and Insights can benefit business

Discover the advantages of using customer data insights.

  • Gain customers for life

    Leverage powerful analytics and AI to gain deep insights that enhance the understanding of customers and enable better service, increased satisfaction, and ongoing loyalty.

  • Capture data across all customer touchpoints

    Aggregate all customer experience data across every touchpoint and interaction within a single system, eliminating silos and centralizing governance.

  • Get actionable insights

    Analyze the entire customer journey and uncover insights on customer patterns, preferences, and behaviors to trigger actions that improve experiences, satisfaction, and spend.

  • Adapt more easily

    Get ahead of the competition with continuous data insights to react to changing customer preferences and expectations faster.

  • Improve visibility and decision making

    Delve deep into massive amounts of data with self-service and smart insights powered by advanced artificial intelligence.

  • Personalize customer experiences

    Apply customer data insights to deliver the right message at the right time and through the right channel.