OpenText™ data and insights solutions provide a complete 360-degree view into customer patterns, preferences and behaviors to deliver personalized and differentiated customer experiences. The solutions help organizations capture, aggregate and analyze customer data, profiles and signals throughout the entire buying journey and across all customer touchpoints.
Discover the advantages of using customer data insights
Leverage powerful analytics and AI to gain deep insights that enhance the understanding of customers, enabling better service, increased satisfaction and ongoing loyalty.
Aggregate all customer experience data across every touchpoint and interaction within a single system, eliminating silos and centralizing governance.
Analyze the entire customer journey and uncover insights on customer patterns, preferences and behaviors to trigger actions that improve experiences, satisfaction and spend.
Get ahead of the competition with continuous data insights to react to changing customer preferences and expectations faster.
Delve deep into massive amounts of data with self-service and smart insights powered by advanced artificial intelligence.
Apply customer data insights to deliver the right message at the right time and through the right channel.
Gather, organize, curate and analyze customer experience data from various systems and multiple touchpoints to better understand customer behavior, determine actions and achieve results.