Provide business and technical users with a holistic approach to journeys that extends across communications, web, messaging, and mobile, as well as the contact center.
Automate and integrate next actions based on customer behaviors across different channels and data sources.
Unify customer data across marketing, communications, and customer service for more consistent, compelling messages and experiences.
Combine audience data from disparate sources, such as Google Analytics™ and Google BigQuery™, and serve tailored experiences specific to those audiences.
Leverage easy-to-use interfaces that allow users to create and manage journeys, action customer profiles, and gain insights.
Personalize experiences to ensure relevance and achieve greater returns on marketing efforts, while also capitalizing on retention and loyalty after purchase.
Break down data and journey silos. Capture, understand, and leverage customer data for personalized journeys that bridge channels, promote next best actions, and ensure consistent, relevant experiences.