Experience Cloud

Journey Personalization

Build personalized communications and digital experiences to better engage customers

Customer checking her mobile device

Overview

See how to optimize data-driven experiences for better conversion and retention.

Create personalized customer experiences that boost conversion and retention, using customer data pulled from a variety of sources and actions to create, orchestrate, and manage customer journeys. Delight customers with the right message, at the right time, and in the right place consistently across channels.

How journey personalization can benefit business

  • omni-channel experiences icon

    Create omnichannel journeys

    Provide business and technical users with a holistic approach to journeys that extends across communications, web, messaging, and mobile, as well as the contact center.

  • happy visitor icon

    Deliver relevant experiences

    Automate and integrate next actions based on customer behaviors across different channels and data sources.

  • centralized data icon

    Centralize customer data management

    Unify customer data across marketing, communications, and customer service for more consistent, compelling messages and experiences.

  • Aggregate audience data

    Combine audience data from disparate sources, such as Google Analytics™ and Google BigQuery™, and serve tailored experiences specific to those audiences.

  • Journey signs icon

    Ensure data and journeys are easy to use

    Leverage easy-to-use interfaces that allow users to create and manage journeys, action customer profiles, and gain insights.

  • Graph pointing upwards icon

    Boost conversion and retention

    Personalize experiences to ensure relevance and achieve greater returns on marketing efforts, while also capitalizing on retention and loyalty after purchase.