Rich media assets

OpenText Media Management

Quickly and securely access rich media assets


See how global brands create and distribute compelling digital content

OpenText™ Media Management is a powerful, innovative, and highly scalable digital asset management (DAM) solution that manages rich media content through creation, distribution, and retirement using practical AI from OpenText™ Experience Aviator. Media Management offers an integrated digital library for marketing, branding, commerce, broadcast, heritage, security, and training content. Innovate with a leader in DAM—see why OpenText earned the title of 2023-2024 leader by global analyst Omdia.

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Why choose OpenText Media Management?

  • Analyst recommended

    Leverage a solution that industry analysts consistently rate among the best digital asset management software products.

  • Powerful performance

    Tackle the largest libraries, the most complex workflows and the trickiest integrations with ease.

  • Flexible deployment

    Run as a service in the OpenText™ Experience Cloud or implement in any cloud or data center.

How OpenText Media Management can benefit business

Discover the advantages of using Media Management.

  • Save time

    Quickly obtain the right content for each task or project with powerful AI-enabled search to increase productivity.

  • Empower modern work and collaboration

    Work together with internal and external colleagues on digital media management and ensure the same standard of quality.

  • Improve accuracy and compliance

    Increase performance and avoid confidentiality, regulations, or usage restriction breaches with aligned approval processes for employees and partners.

  • Optimize creative workflows

    Automate repetitive tasks, track project progression, and measure content performance using custom workflows, flexible metadata, generative AI from Experience Aviator, and seamless integrations.

  • Expand easily to new channels

    Adapt rapidly to emerging customer touch points while ensuring consistency in brand and style using a common rich media repository.

  • Accelerate user engagement

    Reduce training times and speed transformation by embedding media services into familiar applications.


  • Powerful search

    Offers leading search capabilities, including intuitive keyword search, complex multi-term search, adaptive facets, and sharable search templates—all turbo-charged using Experience Aviator AI media analysis.

  • Maximum extensibility

    Uses comprehensive APIs, versatile integration frameworks, and a library of connectors to extend and integrate digital media services into other systems and processes and offers powerful configuration tools for no-code optimization.

  • Access control and personalization

    Combines simple integration into authentication services with powerful tools for governing user experiences as well as accessing content and functions.

  • Collaboration and workflows

    Includes no-code tools for designing and deploying workflows to enable effective collaboration with internal and external users and automate repetitive manual tasks.

  • Flexible metadata

    Offers a choice of pre-built templates or “build your own” metadata models to record and structure all the important asset metadata, including tags, expiry dates, linked object data, usage rights, approval history and custom fields.

  • Limitless scalability

    Handles large file sizes and enormous libraries and allows users to manage billions of assets and petabytes of data, without searches taking longer.

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Take advantage of OpenText and partner services


OpenText offers deployment choice and flexibility for Media Management.

Professional services

OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.


OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.


OpenText helps customers find the right solution, the right support and the right outcome.


Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.

Leaders trust OpenText

See how customers are succeeding with Media Management

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Salt River Project powers operational efficiency with OpenText

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PBS Connects digital media supply chain with OpenText

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Tarkett takes control of digital assets with OpenText

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Media Management resources

How to start your DAM journey

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Managing your digital assets

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DAM simplified with OpenText Media Management

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The future of digital asset management (DAM 3.0)

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Choosing the right AI provider for auto-tagging images in DAM

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DAM for consumer packaged goods organizations

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Elevating brand management with digital asset management

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Meet the new challenges of digital evidence management

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Thrive in the digital world with enterprise performance Digital Asset Management

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