OpenText Digital Asset Management

Digital asset management (DAM) is a business process and technology solution that enables organizations to effectively organize, store, retrieve, share, and maintain their digital assets throughout the content lifecycle.

Digital assets include images, videos, documents, audio files, 3D models, animations, augmented reality/virtual reality, video games, HTML content and other media elements that form the foundation of an organization's digital presence and brand identity.

Digital asset management encompasses more than just storage solutions; it represents a comprehensive approach to handling digital content in the enterprise environment. It helps organizations centralize valuable assets, build brand consistency and maximize value.

DAM technology streamlines workflows and reduces the time spent searching for and managing digital assets, which can result in significant cost savings, improved productivity, better brand consistency, and reduced risk of unauthorized asset use.