Digital Asset Management Software for the Enterprise

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Enterprise digital asset management

Your teams need to be able to create, collaborate on, and efficiently deliver high-quality, consistently branded content—and that means your organization needs a simple, unified digital asset management solution.

See how global brands create and distribute compelling digital content

Simplify how your teams create, manage, and deliver rich media. OpenText™ Digital Asset Management (DAM) is a flexible, enterprise-grade solution that helps you manage rich media at scale. From creation to delivery, it streamlines collaboration, accelerates workflows, and ensures brand consistency. OpenText DAM helps you move faster, stay on brand, and get more value from your content—across every channel, team, and touchpoint.

Why OpenText Digital Asset Management?

An enterprise DAM with the speed, flexibility, and scale to support every team.

Top
analyst-rated digital asset management solution
Rely on DAM software consistently recognized by industry analysts for performance, scalability, and innovation.
1B+
assets managed—built for enterprise scale
Support massive content libraries, diverse formats, and global teams with limitless scalability.
360°
coverage with end-to-end asset control
Gain full visibility and governance across the rich media lifecycle with automation and AI.

The OpenText DAM integration into Adobe® Premiere® was a game changer. The platform’s search capabilities and seamless tools made it a no-brainer for our team.

Dustin Lamendola
Director, Creative and Entertainment, San Jose Sharks

Use cases

Empower marketing, creative, IT, and commerce teams with digital asset workflows tailored to their needs. From campaign acceleration to omnichannel delivery, OpenText DAM helps every role manage and scale rich media with speed and consistency.

Manage rich media assets across departments using DAM software with centralized control, AI tagging, and workflow automation to increase efficiency and reduce risk.
Use AI-powered tagging to automatically label images and videos, making digital asset management faster, more accurate, and less manual.
Connect OpenText DAM with marketing, PIM, creative, and commerce tools to simplify digital workflows and boost productivity.
Deliver brand-approved assets from your DAM library to websites, mobile apps, social, email, and signage to ensure omnichannel consistency.

Key features

Leverage the powerful capabilities of enterprise DAM software purpose-built for rich media management.

A screenshot of the OpenText Digital Asset Management user interface showing tagging options.

AI media tagging

Automates tagging of rich media assets using AI to improve searchability, accelerate reuse, and reduce manual work across teams.

A screenshot of the OpenText Digital Asset Management user interface showing collaborative tools.

Creative collaboration tools

Facilitates faster content production with built-in review, markup, and approval workflows for internal and external teams.

A screenshot of the OpenText Digital Asset Management user interface showing different asset management options.

Asset library management

Organizes and secures digital assets with structured metadata, versioning, and permissions for consistent brand use.

A screenshot of the OpenText Digital Asset Management user interface showing the storage menu.

Deployment flexibility

Offers flexible deployment options—including on-premises, cloud, or hybrid—to meet your organization’s IT strategy, security needs, and budget requirements.

A screenshot of the OpenText Digital Asset Management user interface.

Integration APIs and connectors

Connects DAM software with creative, marketing, and commerce platforms using out-of-the-box connectors and RESTful APIs.

A screenshot of the OpenText Digital Asset Management user interface showing the download options.

Omnichannel delivery engine

Generates and delivers adaptive renditions to multiple channels and devices, ensuring content consistency everywhere.

How to buy

OpenText Digital Asset Management

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Workflows and collaborative workspaces
Digital asset editing and management
Metadata management
Digital rights management
Search
Integration services and comprehensive APIs
Add On Experience Aviator
Add On Integration for Shutterstock
Add On Integration for Adobe Creative Cloud



Off cloud
Private cloud
Managed service

Comprehensive integrations

Leverage a wide range of integrations from OpenText and our partners for seamless connectivity and efficient workflows.

Adobe After Effects

Adobe Experience Cloud

Adobe Illustrator

Adobe InCopy

Adobe InDesign

Adobe Photoshop

Adobe Premiere Pro

Adobe Workfront

Amazon CloudFront

AWS Rekognition

CI Hub

Figma

Getty Images

Google Docs

Google Drive

Google Sheets

Google Slides

Google Vertex Imagen AI

Google Vision AI

Highspot

Hootsuite

Microsoft Azure AI

Microsoft Azure CDN

Microsoft Active Directory

MS Entra ID (Azure AD)

Microsoft Excel

Microsoft OneDrive

Microsoft Outlook

Microsoft PowerPoint

Microsoft SharePoint

Microsoft Word

Okta Authentication

Salesforce Marketing Cloud

Salesforce Sales Cloud

Salsify ProductXM

SAP C/4 HANA

SAP S/4 HANA

Shutterstock

Sketch

Vidyard

WordPress

YouTube

Accelerate the value of OpenText DAM

Add-ons

Extend OpenText Digital Asset Management with add-ons from trusted partners.

Utilize templates and text overlays to create original, brand-compliant content from assets stored in the DAM Library

Asset Builder for OpenText Digital Asset Management by Mediawide
Empower creative and marketing teams to manage all their media-related workflow in one place, from initial request to delivery

Marketing Project Management for OpenText Digital Asset Management by Acheron

Embed FADEL’s industry-leading usage rights management platform into creative processes to avoid costly license breaches

Rights Cloud for OpenText Digital Asset Management by FADEL

Integrations

Leverage a wide range of integrations from OpenText and our partners for seamless connectivity and efficient workflows.

Streamline content creation and ensure brand consistency across all digital channels by combining DAM and Web CMS

OpenText™ Web CMS
Easily and seamlessly collaborate with internal and external designers while preserving confidentiality

OpenText™ Hightail
Seamlessly integrate media into Salesforce processes to enhance experience. Supports Sales Cloud and Marketing Cloud

Salesforce Connector for OpenText Digital Asset Management by Acheron

Accelerate and standardize adding rich media to customer communications with the market leading CCM

OpenText™ Communications
Integrate AEM Sites with OpenText DAM for improved scalability and flexibility

Adobe™ Experience Manager Sites Connector for OpenText Digital Asset Management by CyanGate

Industry Extensions

Specialized extensions for industry verticals.

A comprehensive platform extension to manage medical, legal and regulatory (MLR) reviews and approvals, ensure compliance, and improve governance

Medical, legal, regulatory review for OpenText Digital Asset Management by Acheron

Deployment

OpenText offers flexible deployment options for OpenText DAM.

Your cloud, your control

OpenText Private Cloud

Free up resources, optimize performance, and rapidly address issues

OpenText Off Cloud Managed Services

Professional Services

OpenText Professional Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.

Get a trusted partner to guide your information management path

Your journey to success
Accelerate your information management journey

Consulting Services

Propel your business into the future with modern solutions

NextGen Services
Unlock the full potential of your information management solution

Customer Success Services

Training

OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.

Learn how to customize and integrate OpenText Digital Asset Management

OpenText Digital Asset Management Training

Partners

OpenText helps customers find the right solution, the right support, and the right outcome.

Search OpenText's Partner directory

Find a Partner
Explore OpenText's Partner solutions catalog

Application Marketplace

Industry-leading organizations that enhance OpenText products and solutions

Strategic Partners

Communities

Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.

Explore ideas, join discussions, and network

OpenText’s forums

Premium Support

Optimize the value of your OpenText solution with dedicated experts who provide mission-critical support for your complex IT environment.

Get personalized, one-on-one assistance from technical and strategic experts

Premium Support

OpenText DAM resources

Thrive in the digital world with enterprise performance digital asset management

Read the executive brief

Meet the new challenges of digital evidence management

Read the executive brief

OpenText Digital Asset Management

Read the product overview

Protecting your most valuable asset

Read the executive brief

How to start your digital asset management journey

View the infographic

5 key considerations when starting your DAM journey

Read the white paper

Emerging use cases for digital asset management

Read the white paper

Thrive in the digital world with enterprise performance digital asset management

Read the executive brief

Meet the new challenges of digital evidence management

Read the executive brief

DAM simplified with OpenText

Watch the video

San Jose Sharks drive fan engagement with OpenText DAM for SAP Solutions

Watch the video

Digital asset management (DAM) is a business process and technology solution that enables organizations to effectively organize, store, retrieve, share, and maintain their digital assets throughout the content lifecycle.
Digital assets include images, videos, documents, audio files, 3D models, animations, augmented reality/virtual reality, video games, HTML content and other media elements that form the foundation of an organization's digital presence and brand identity.
Digital asset management encompasses more than just storage solutions; it represents a comprehensive approach to handling digital content in the enterprise environment. It helps organizations centralize valuable assets, build brand consistency and maximize value.
DAM technology streamlines workflows and reduces the time spent searching for and managing digital assets, which can result in significant cost savings, improved productivity, better brand consistency, and reduced risk of unauthorized asset use.