Web Content Management (WCM)
Create and deliver targeted online content to improve your visitor experience and engagement with OpenText Web Content Management (WCM).
With OpenText TeamSite, eight people manage 18,000 pages in 15 different languages for 20 different vacation clubs and member audiences with segmentation and personalization. That’s an absurd amount of leverage to gain from a content management platform.
Ed O’Connor, Director of Global Ecommerce and Digital Marketing at Wyndham Destination Network
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OpenText Web Content Management (WCM)
- Overview
- Business Needs
- Products
- Resource Center
Overview
Web Content Management (WCM)
Is yours one of the 90% of companies for whom customer experience is a top-3 CEO priority? Are you serious about creating delightful and connected experiences at every step of the decision journey and across all channels? About personalizing those experiences and optimizing your internal processes so you can deliver successfully without an army of people and as a regular course of business without daily heroics? Are you keen to deliver experiences for suppliers, partners, and employees as advanced as those your customers expect?
If you are, you need OpenText WCM.
OpenText WCM solutions are open, flexible, and connected platform to solve the next generation of digital experience challenges faced by marketers and business managers. OpenText WCM brings together content, process, and applications to create and deliver optimized and personalized multi-channel interactions across the full customer journey, from awareness to purchase to advocacy and recommendation.
Featured Products
OpenText TeamSite
As the Experience Suite Application for WCM, OpenText TeamSite addresses the entire customer lifecycle and helps you create exceptional digital experiences in four ways:
- TeamSite allows you to optimize and personalize content across all channels pre, during, and post-sale
- TeamSite is open flexible and connected to maximize the value of all your existing marketing investments
- TeamSite provides a modern marketer and line-of-business focused user experience
- TeamSite delivers leading cost efficiency balanced with the agility your enterprise needs
OpenText Web Experience Management
Create and deliver dynamic, targeted interactions across multiple touch points with this solution built for high-performance, enterprise-scalable, and transaction-oriented web applications.
- Leverage responsive design to display content consistently across mobile devices
- Increase revenue by satisfying customers with compelling experiences and meaningful conversations
- Take advantage of every customer touch point with device neutral, content-centric experiences
OpenText Web Site Management
Connect your employees, partners, and customers with the information they need through optimized processes for managing and delivering content to the Web, mobile, or other media channels.
- Deliver information across multiple and multi-lingual channels
- Deepen engagement with customers, partners and colleagues through social content and functionality
- Capture knowledge to reference and reuse content in context
Business Needs
Customer Experience Management Solutions
Generate improved time-to-market by giving your customers, employees, and channel partners rich, personalized, and engaging experiences every time.
Not every Content Management System (CMS) is designed to address the complexities and speed that organizations need today. To prosper, you must think mobile first, be bold, enforce brand consistency, and engage in social communications through community-driven websites. OpenText solutions are designed to assist in digital marketing efforts, enabling you to amplify your online marketing strategy, manage your global brand, embrace social business, and produce effective customer communications.
Online Marketing
- Make your Web site “stickier”?
- Drive traffic to your Web site from search and social sites?
- Understand your customers better?
- Allow visitors to contribute content?
Global Brand Management
- Ensure consistent branding everywhere?
- Create an immersive, interactive, multimedia site?
- Find, create and publish content quickly?
- Manage rights and royalties for media?
Customer Communications Management
- Give business owners control of communications?
- Deliver messages to all channels easier and faster?
- Communicate in a way that stands out from the crowd?
- Match the message to the customer's preferences?
Social Business
- Support thriving online communities and forums?
- Add social apps in a safe and compliant way?
- Spur collaboration to fuel productivity and innovation?
- Securely share and collaborate beyond the firewall?
Products
Web Experience Management Products
OpenText TeamSite
As the Experience Suite Application for WCM, OpenText TeamSite addresses the entire customer lifecycle and helps you create exceptional digital experiences in four ways:
- TeamSite allows you to optimize and personalize content across all channels pre, during, and post-sale
- TeamSite is open flexible and connected to maximize the value of all your existing marketing investments
- TeamSite provides a modern marketer and line-of-business focused user experience
- TeamSite delivers leading cost efficiency balanced with the agility your enterprise needs
OpenText Web Experience Management
Create and deliver dynamic, targeted interactions across multiple touch points with this solution built for high-performance, enterprise-scalable, and transaction-oriented web applications.
- Leverage responsive design to display content consistently across mobile devices
- Increase revenue by satisfying customers with compelling experiences and meaningful conversations
- Take advantage of every customer touch point with device neutral, content-centric experiences
OpenText Web Site Management
Connect your employees, partners, and customers with the information they need through optimized processes for managing and delivering content to the Web, mobile, or other media channels.
- Deliver information across multiple and multi-lingual channels
- Deepen engagement with customers, partners and colleagues through social content and functionality
- Capture knowledge to reference and reuse content in context
OpenText Semantic Navigation
Deliver highly relevant information to website visitors and drive engagement by letting them find what they are actually looking for rather than what they search for.
- Automatically analyses and tags content to produce insightful facets
- Improve website conversion rates through relevant result sets
- Aggregate information from all systems and web properties for unified access
OpenText Portal
Create engaging Web sites and composite applications with rich content and aggregated applications to support personalized interactions with customers, employees, suppliers, and partners.
- Organize and store both data and documents between the point of creation and the point of need
- Deliver higher user satisfaction by pro highly personalized Web and mobile sites with rich content and applications
- Engage more diverse audiences both inside and outside your firewalls
Resource Center
Learn More
Making the Transition from Conventional Web to Contemporary Digital Experiences
OpenText™ TeamSite Product Overview
Customer Stories
Ohio National Financial Services
The teamwork between Ohio National and OpenText Professional Services was outstanding and was a key component to the success of this effort.
Products: OpenText Portal , OpenText Professional Services , OpenText Web Experience Management
Electrabel
OpenText TeamSite has given our website a completely new look and feel, and we’re now able to communicate faster and more effectively to those who matter most to us – our customers.
Product: OpenText TeamSite
Blue Cross of Idaho
In the past, it could take up to a week to code the custom logic into pages. With OpenText Livesite, it now takes a little over 10 minutes. We can deploy it within 15 minutes.
Product: OpenText TeamSite
Missouri Employers Mutual (MEM)
OpenText TeamSite is designed for marketers, and our content management process has greatly improved. Thanks to Klish Group and OpenText, our IT department can spend more time on other business needs, while our targeted content offerings increase.
Product: OpenText TeamSite
HP
The advantages of OpenText TeamSite were clear. Consistency, personalization, and ease of use were big factors.
Product: OpenText TeamSite
RCI
With OpenText TeamSite, eight people manage 18,000 pages in 15 different languages for 20 different vacation clubs and member audiences with segmentation and personalization. That’s an absurd amount of leverage to gain from a content management platform.
Product: OpenText TeamSite
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The OpenText Family
OpenText has welcomed a number of products into the OpenText brand family. For a complete list of previous product names that are now part of OpenText, see: