OpenText Core Web Optimization
Craft, test, and launch engaging and personalized web experiences
Overview
Marketers strive to create more relevant web experiences that drive engagement and conversions but lack the time, information, and capabilities to make it happen. How can they move faster and smarter?
Why OpenText Core Web Optimization?
Gain speed, flexibility, and insight to scale web optimization programs with ease.
- 3X
faster testing
Quickly design, run, and analyze tests across channels without IT dependency to accelerate time to value. - 360°
view to personalize every experience
Use real-time data and segmentation to deliver the right content to the right audience at the right time. - 1
platform to connect data and experiences
Integrate with OpenText Web CMS platform and Google Analytics to streamline optimization workflows.
To engage effectively with our audience, we need to improve personalization with customer data, get smarter with data-driven insights and web experiments (A/B testing), as well as offer richer experiences using videos, product trials, and dynamic generated pages and content.
Use cases
How can you test and personalize web experiences to drive engagement, conversions, and ROI?
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Optimize content performance by designing, running, and analyzing web experiments across channels and devices with minimal IT support.
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Use segmentation and targeting tools to serve content that aligns with user behaviors and preferences, enhancing engagement and ROI.
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Preview and tailor web experiences for any device using responsive design testing and mobile-first optimization tools.
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Monitor engagement, conversions, and behavior metrics with real-time dashboards to make quick, data-driven improvements.
Key features
Personalize, test, and optimize web experiences with one flexible platform.
A/B and multivariate testing
Empowers teams to run experiments across channels to discover which content performs best and refine user experiences faster.
Audience targeting and segmentation
Enables delivery of personalized content using integrated customer data and real-time audience insights, boosting engagement and relevance.
OpenText Web CMS and DAM integrations
Connects seamlessly with OpenText web content creation and digital assets to streamline content testing and publishing workflows.
Real-time analytics and reporting
Provides instant visibility into web performance metrics with 100% customizable reports and 30 out-of-the-box reports.
Google Analytics integration
Syncs seamlessly with Google Analytics and Ads to leverage advanced targeting and experimentation data.
Extensible API framework
Supports advanced testing and experimentation with JavaScript APIs and third-party integrations for added flexibility.
Accelerate the value of OpenText Core Web Optimization
Deployment
OpenText offers a flexible deployment option for OpenText Core Web Optimization.
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Run anywhere and scale globally in the public cloud of your choice
OpenText on public cloud
Professional Services
OpenText Professional Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.
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Get a trusted partner to guide your information management path
Your journey to success
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Accelerate your information management journey
Consulting Services
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Propel your business into the future with modern solutions
NextGen Services
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Unlock the full potential of your information management solution
Customer Success Services
Partners
OpenText helps customers find the right solution, the right support, and the right outcome.
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Search OpenText's Partner directory
Find a Partner
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Explore OpenText's Partner solutions catalog
Application Marketplace
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Industry-leading organizations that enhance OpenText products and solutions
Strategic Partners
Training
OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.
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Meet the demands of all types of users for effective adoption
Learning Services
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Unlimited access to training with personalized tiers to fit your needs
Learning Subscriptions
Communities
Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.
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Explore ideas, join discussions, and network
OpenText’s forums
Premium Support
Optimize the value of your OpenText solution with dedicated experts who provide mission-critical support for your complex IT environment.
OpenText Core Web Optimization resources
Personalize the customer journey for all your digital channels
Watch the video
Leverage customer insights to boost engagement
Watch the video-
A/B testing, also known as split testing, is a method used to compare two versions of a webpage or app against each other to determine which one performs better. To conduct A/B testing you create versions of the web page, split your web traffic, measure the performance and analyze results.
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Multivariate testing is a more complex form of A/B testing allowing you to test multiple variables simultaneously to see how they interact with each other. For multivariate testing you select several elements on a web page, such as headlines, images, and buttons and measure different combinations.
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Segmentation for the web involves dividing your audience into distinct groups based on specific criteria, allowing you to tailor content and marketing strategies to each segment. Segments can be demographic, behavioral, psychographic, and many others.
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Companies optimize experiences by systematically testing and analyzing different elements of their websites. The two most common forms are A/B testing and multivariate testing. Data from these tests are analyzed to improve their personalization, functionality, and engagement.
The ROI of digital experience modernization
See why leading firms are making modernization a top priority.
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Top 9 reasons to modernize your web content management with OpenText Web CMS
Build holistic omnichannel engagement.
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Unveiling OpenText’s leadership position in digital experience management
Providing a captivating digital experience is challenging—and the web is always evolving.
Read the blogOpenText Core Web Optimization
Read the product overviewOpenText helped this global IT leader achieve a 50% shorter time to market for new digital content
Read the customer storyOpenText Core Web Optimization
Read the product overviewOpenText helped this global IT leader achieve a 50% shorter time to market for new digital content
Read the customer story
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