Experience Platform for Communications

Improve customer experience, enhance customer communications and boost lifetime value. Read about the future of CX in this report.

CX leaders are 10 times more likely to invest in customer experience management (CXM) to realize better business outcomes[1]

Communications are changing

See how to deliver rich, hyper-personalized customer experiences

Customer experience (CX) and communications matter more than ever. However, many organizations still operate from silos, causing disjointed communications that frustrate customers, damage brand loyalty and risk lost business.

Jumpstart digital transformation and improve CX with an omnichannel modernization strategy that attracts, retains and delights customers. See how OpenText is a leader on the Aspire Leaderboard – an interactive industry comparison tool.

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Achieve better ROI with a CXM solution

A recent IDG survey of marketing firm business and IT executives reveals both their main objectives and biggest pain points in delivering client messages. Discover solutions for running campaigns more efficiently and effectively.

  • Future-proof CXM capabilities

    Leverage data to gain invaluable insights into customer needs and drivers, enabling better understanding and increased satisfaction.

  • Improve communication relevancy and conversion rates

    Don’t miss opportunities with limited segmentation capabilities. Employ AI, embedded CDP and analytics to deliver relevant, hyper-personalized communications in context.

  • Deliver seamless customer experiences

    Eliminate friction and frustration by enabling seamless and cohesive omnichannel conversations with customers as they switch from one channel to another.

  • Improve messaging consistency

    Bring marketing, service and transactional communications together in a single customer experience management (CXM) platform for consistency across the customer journey.

  • Drive operational efficiencies

    Build a strategic customer communications Center of Excellence (CoE) to bridge organizational silos, reduce costs and improve responsiveness.

  • Scalability

    Choose a scalable CXM solution for high-volume, complex and omnichannel communications.

Business impacts

  • Customer view

    Organizations gather customer data from multiple sources. This results in data conflicts, duplications and other discrepancies that make it hard to gain a complete and accurate view of the customer. Unify data for a single source of truth.
  • Customer insights

    Sales and marketing teams need to grow revenue. Without shared customer insights into preferences and behaviors, up and cross-sell opportunities are missed. Employ AI, embedded CDP and analytics to deliver relevant, hyper-personalized communications.

  • B2B, B2C and B2E communications

    Brands are tasked with building consistency. Different systems duplicate efforts and waste resources. Build a strategic communications Center of Excellence (CoE) to bridge silos, increase productivity and improve the total experience.
  • Omnichannel messaging

    Today’s customers expect to be able to handle online interactions through their chosen channels. Providing omnichannel options often involves IT and complex processes. Easily create and optimize omnichannel customer experiences.

  • Increase responsiveness

    Businesses must provide a consistent experience. Without a cohesive view, it is challenging. Seamlessly share data between departments to deliver the right content, on the right device, at the right time, across the customer journey.
  • Important integrations

    Businesses use multiple applications. Finding solutions that can’t integrate with ERPs, CRMs and other data systems compromises operational efficiency. Leverage a single solution that integrates with leading applications.

Customer experience success stories

See how customers are succeeding with a communications and CX platform that is cloud-native, scalable and built for the enterprise.

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Broadridge personalizes billions of communications per year

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TIM S/A optimizes customer invoicing

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Acuity streamlines personalized, multi-channel correspondence

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Explore the components of the solution


OpenText offers a solution to improve relevancy, consistency and responsiveness:

Professional Services

OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.

Resources to enhance employee and customer experiences

Customer data platforms (CDPs): Building blocks of data-driven marketing organization

Read the eBook

Rethinking the retail banking customer experience

Read the eBook

Unlock your customer data: How to drive better customer experiences

Watch the webinar

Top 5 benefits of digital customer experience management tools

Read the blog

Focus on customer experience to stand out from retail banking competitors

Read the blog

4 tips for tracking customer experience KPIs

Read the blog

Elevate and personalize citizen experiences

Read the overview

Transforming utility customer experiences

Read the brief

Healthcare: Improve patient and member experiences

Read the overview



  1. [1]Aspire Customer Communications Services, 2023.