OpenText named a Leader
IDC MarketScape for Customer Communications Management (CCM)Get the excerpt
Rethink customer communications during a crisis
More than 40 percent of businesses say maintaining communication with customers is a key concern due to the ongoing global crisis.1 Learn in the IDC MarketScape CCM 2020 Vendor Assessment report how customer communication management software supports relevant, timely and personalized experiences, and how to choose the right solution provider. Find out:
- The current state of the CCM software market
- Why unify the CCM technology stack
- Key questions to ask CCM vendors
Learn why the IDC MarketScape named OpenText™ a Leader for its strengths and breadth of capabilities.
SOURCE: IDC MarketScape: Worldwide Customer Communications Management 2020 Vendor Assessment, March 2020, IDC#US45439320
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
IDC MarketScape and MarketScape graphic are protected by copyright IDC 2020
1Marous, Jim. The Financial Brand (https://thefinancialbrand.com/94136/marketing-communication-banking-disruptive-covid-coronavirus-change/), The Impact of Coronavirus on Financial Marketing Communications Strategy (2020)