Line of Business Solutions

Marketing and Communications

Gain customer insights across their journeys and improve conversation rates with scalable enterprise marketing solutions

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Overview

overview

Today’s marketing teams are tasked with delivering personalized, on-brand omnichannel communication experiences, online and offline to meet customer expectations. Marketing and Communications solutions help organizations create engaging, highly-personalized data-driven experiences that improve customer acquisition and retention.

Explore Marketing and Communications solutions

Customer Onboarding

Improve customer satisfaction and lifetime value while reducing cost and risk

Marketing Asset Management

Get a single source of truth for rich media

Secure Document Delivery

Modernize fax to increase productivity and reduce costs

What makes OpenText different

  • Enterprise-class CXM platform

    Seamlessly scale from single departmental use to enterprise-wide, across all brands and geographies, with a single platform offering complete communications capabilities.

  • Simplified omnichannel reach

    Eliminate tech silos for communications message delivery to truly reach customers on their preferred channel at the right time.

  • Google integration

    Leverage the OpenText partnership with Google for expanded cloud platform, big data, analytics and personalization capabilities.

  • Unified experience platform

    Manage the full customer journey from acquisition to loyalty and across public websites, authenticated and business communications in one platform.

Leaders trust OpenText

See how customers are succeeding with Marketing and Communications.

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Jet Privilege boosts loyalty through a targeted, segmented personalization approach

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BlueShore Financial delivers tailored client communications with OpenText Exstream

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NAV consolidates customer communication platforms with OpenText

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Yorkshire Building Society improves customer communications with OpenText

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Marketing and Communications resources

Optimize data-driven experiences with OpenText and Google Analytics

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OpenText CEM Integrated Banking

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Achieve marketing excellence with OpenText Digital Asset Management

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OpenText Core Experience Insights Demo

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Footnotes

  • [1] Forrester, Understanding CMO’s, June 2021
  • [2] Forrester, Analytics Global Priorities and Journey Survey, 2021
  • [3] Ibid.
  • [4] Ibid.