Today’s marketing teams are tasked with delivering personalized, on-brand omnichannel communication experiences, online and offline to meet customer expectations. Marketing and Communications solutions help organizations create engaging, highly-personalized data-driven experiences that improve customer acquisition and retention.
To attract and retain customers in a competitive marketplace, 62% of CMOs have identified improving customer experience as a top priority.
Departments are looking to analytics to drive better decision-making, with 62% of CMOs identifying the need to improve their use of data insights.
Marketers are increasing their use of innovation and accelerating digital transformation, 42% of CMOs cite increasing the use of cloud as a top technology initiative.
25% of CMOs indicated their organization is looking to modernize their technology stack to improve performance.
Seamlessly scale from single departmental use to enterprise-wide, across all brands and geographies, with a single platform offering complete communications capabilities.
Eliminate tech silos for communications message delivery to truly reach customers on their preferred channel at the right time.
Leverage the OpenText partnership with Google for expanded cloud platform, big data, analytics and personalization capabilities.
Manage the full customer journey from acquisition to loyalty and across public websites, authenticated and business communications in one platform.
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