Dramatic market changes have increased the pressure for organizations to stay agile and competitive. Marketers know they must use data-driven decision-making to drive growth and efficiency. Yet, with information spread across on-premises systems and applications, many struggle to harness data’s full potential, driving up customer acquisition costs and reducing effectiveness.
Modernization helps organizations stand out and innovate in the experience economy, delivering memorable, personal experiences at scale while gaining deep, actionable insights.
Optimize data and connectivity to unlock innovation, improve operational agility and gain a competitive advantage.
Read about the ROI of modernizationModernize with a composable platform that unlocks new innovation and capabilities to adapt to current and future business needs, boost efficiency and enable growth.
Mine customer behavior data for better intelligence into needs and drivers, enabling increased relevancy, personalization and satisfaction.
Make every experience and interaction matter, at each step of the customer lifecycle, to increase customer retention and loyalty and improve ROI across the customer lifetime value.
Use customer data to drive consistency across marketing, communications and service experiences, on every channel and touchpoint.
Centralize digital asset management to bridge organizational silos and easily create content that inspires and engages.
Optimize IT resources with a modern technology stack that provides cloud and off-cloud flexibility, scale with Kubernetes deployments and augment staff with operational experts.
Organizations need to be able to quickly adapt to changing market conditions, customer expectations and business disruptions. Complex, on-premises systems are slow and inflexible. Simplify with a modern cloud platform for greater agility.
Rich media assets and content are created and used enterprise-wide. Storing unsynchronized data in multiple silos increases costs, time and errors. Leverage a data-driven DAM foundation to create, distribute, manage, govern and track digital content.
Legacy systems require ongoing maintenance. This constant cycle of upgrades, migrations and custom development uses up valuable IT resources and creates business risk. Simplify system updates to save time and reduce risk.
See how customers are succeeding with data driven marketing and decision making.
See more success storiesContinue the journey to modernization by exploring solutions, products and approaches that unlock innovation and improve operational agility.
OpenText offers a choice of solutions and products to enable data driven marketing:
OpenText offers a choice of products to upgrade or add data-driven capabilities:
Modernization is a must, but transformations do not have to be complex. Whether looking to start or accelerate the journey, here are some things to keep in mind:
Modernization Matters: Unlock information to drive breakthrough customer experiences
You will also receive an email with a link to the report, Modernization Matters: Unlock information to drive breakthrough customer experiences, shortly.