With tens of thousands of product lines, including current and discontinued products, Tarkett must maintain technical and marketing descriptions, product certifications and images for each one. In the past this task had been handled on multiple systems, using many methods, at a regional level. This led to difficulty in locating assets with poor search capabilities due to a lack of asset metadata. Handling multiple variations for a product was time consuming and prone to error and many duplicates existed. This led to uncertainty as to which was the correct version and some products require 30 or more different language versions.
Certain products must also be tested for compliance to strict standards required in the construction sector. Retaining and publishing accurate certificates is key, for example in medical applications at hospitals and for educational uses.
To meet its exacting standards for customer service and to reduce the time to bring a product to market, Tarkett began the search for the best DAM solution to meet its needs.
OpenText—beyond technical capability
Tarkett selected six solutions to evaluate, including OpenSource offerings. OpenSource was discounted at an early stage, due to the high demand that would be placed on internal resources to implement and adapt the solutions to the company’s needs.
Richard Burbaud, IT front office solutions director at Tarkett said, “We evaluated two leading DAM solutions and selected OpenText™ Media Management as it met our technical requirements and did not require any custom development. We also felt there was a greater depth of understanding and a lot of experience within OpenText that we could learn and benefit from.”
Having selected OpenText, the next step was to plan the implementation. Tarkett set an aggressive timetable, focusing on laying a solid foundation upon which it could build in the future. Internal stakeholders from key functional areas of the business were involved from day one to ensure their needs were met. These included IT, marketing, product management and a new role of Data Manager, one for each of the three main regions.
“We decided not to go for a ‘Big Bang’ approach, trying to implement everything in one go. Instead we opted to work very closely with the experienced OpenText Professional Services team to ensure we got things right, the first time. The approach worked and we were live in less than three months,” added Burbaud.