OpenText Customer Data
Unify and act on customer data to personalize every digital moment
Power personalization at scale with customer data software
Customers expect timely, relevant, personalized experiences—on whichever channels they prefer to connect with you. To win, enterprises must understand customer needs, creating personalized experiences and communications, at scale.
Why OpenText Customer Data?
Enable smarter, faster engagement with flexible, real-time customer data orchestration.
- 360°
view of the unified customer profile
Query or map data across CRMs, data lakes, and marketing platforms to enable dynamic personalization at scale. - 1
platform for consent and preferences
Centralize management of consent, opt-ins, and preferences across delivery channels and regions. - Zero-copy
No need to duplicate data
Connect to where data lives—CRM, CDP, or other sources and query it live at runtime for personalization and segmentation.
Use cases
From segmentation and targeting to consent and preferences, OpenText Customer Data enables smarter personalization and simpler compliance—no heavy lifting or system replacements required.
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Map and activate attributes across CRMs, CDPs, and preference centers to drive personalization and improve targeting.
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Dynamically trigger personalized content using rules-based segmentation at the time of communication, no batch processing needed.
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Capture and enforce data permissions, opt-in status, and channel preferences in real time across all touchpoints.
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Bridge gaps in existing customer data systems by adding segmentation logic and personalization rules without adding a new database.
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Manage data permissions, enforce policies, and ensure compliance with regulations like GDPR and CCPA using built-in governance tools.
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Provide customer attributes and audience segments to downstream systems including messaging and journey tools for consistent, personalized engagement across channels.
Key features
Customer data orchestration built for enterprises to personalize customer communications.
Dynamic customer segmentation
Lets you build segmentation logic to define reusable audience segments based on behavior, demographics, or any custom attribute, then apply in real time to communication and web experiences.
Runtime preference and consent queries
Quickly configures and deploys preference fields with up-to-date preference data at the time of message or experience delivery.
Profile attribute mapping
Configures attributes from multiple systems like Salesforce or BigQuery without storing the data, keeping everything in sync.
Integration with OpenText Communications
Seamlessly connects to OpenText Communications to enable personalized omnichannel messaging workflows.
Integration with OpenText Web CMS
Uses profile attributes to drive personalized web experiences including prefilled forms and dynamic content blocks.
Flexible deployment
Gives you the option to deploy as a modular service alongside OpenText Cloud, private cloud, or on-premise architecture.
Accelerate the value of OpenText Customer Data
Deployment
OpenText offers flexible deployment options for OpenText Customer Data.
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Your cloud, your control
OpenText Private Cloud
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Free up resources, optimize performance, and rapidly address issues
OpenText Off Cloud Managed Services
Professional Services
OpenText Professional Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.
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Get a trusted partner to guide your information management path
Your journey to success
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Accelerate your information management journey
Consulting Services
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Propel your business into the future with modern solutions
NextGen Services
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Unlock the full potential of your information management solution
Customer Success Services
Partners
OpenText helps customers find the right solution, the right support, and the right outcome.
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Search OpenText's Partner directory
Find a Partner
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Explore OpenText's Partner solutions catalog
Application Marketplace
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Industry-leading organizations that enhance OpenText products and solutions
Strategic Partners
Training
OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.
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Meet the demands of all types of users for effective adoption
Learning Services
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Unlimited access to training with personalized tiers to fit your needs
Learning Subscriptions
Communities
Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.
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Explore ideas, join discussions, and network
OpenText’s forums
Premium Support
Optimize the value of your OpenText solution with dedicated experts who provide mission-critical support for your complex IT environment.
OpenText Customer Data resources
OpenText Customer Data
Read the product overviewThe demise of the third-party cookie and the rise of first-party data
Read the ebookCustomer data: Building blocks of the data-driven marketing organization
Read the ebookOpenText Customer Data
Read the product overviewThe demise of the third-party cookie and the rise of first-party data
Read the ebookCustomer data: Building blocks of the data-driven marketing organization
Read the ebook
The ROI of digital experience modernization
How to use first-party data to hyper-personalize experiences and communications.
Read the blog
Embark on a journey to next-level personalization
Unlock the power of personalization with 5 maturity layers.
Read the blog
Five ways to delight the modern customer
Data-driven personalization creates relevant experiences.
Read the blog
Top 9 reasons to modernize web experiences
Personalization unlocks new opportunities to maximize customer engagement and retention.
Read the blog
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