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OpenText™ Experience CDPCustomer data platform

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OpenText Experience CDP overview

Adding management capabilities for the OpenText™ Experience Platform, OpenText™ Experience CDP is a customer data platform that centralizes customer data, unifies customer profiles from disparate sources and imports Google audiences. Experience CDP enables organizations to deliver the right interaction at the right time, in the right place and in the right context. Providing a common view of customer data and audiences across various touchpoints, Experience CDP allows businesses to provide relevant customer experiences with enriched personalization.

 

Build seamless experiences

Discover how OpenText and Google can help build exceptional data-driven digital experiences.

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OpenText Experience CDP features

  • Customer profiles and audiences

    Creates and manages customer profiles to unite data, such as behavioral and demographic, from multiple sources.

  • Integration with Google Marketing audiences

    Gathers valuable segment and audience data to feed Experience CDP in real time.

  • Integration with TeamSite and Exstream

    Improves and personalizes customer experience while continuously enriching customer profiles.

  • Custom connector capability

    Allows users to create connectors for any other data source or application.

  • Privacy control

    Captures and controls data as required by privacy rules and regulations, such as GDPR.

OpenText Experience CDP benefits

  • Enhance existing solutions

    Provide rich and relevant customer experiences through OpenText™ TeamSite™ and enable targeted communications through OpenText Exstream™.

  • Centralize governance

    Improve customer data management and better comply to regulations with a single system integrated with front line applications.

  • Personalize customer experiences

    Delight end customers with the right message at the right time and right place.

  • Maximize productivity

    Make personalization at scale easy to get more from marketing efforts.

  • Unify customer profiles

    Empower organizations to gather and build customer profile data and eliminate silos.

Resources

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