OpenText™ Core Experience Insights is a cloud-based, SaaS application designed to help create more engaging customer experiences. Aggregating customer event data from multiple touchpoints, Core Experience Insights produces comprehensive analysis and insights enabling the orchestration of customer communication events from engagement through acquisition.
Map customer journeys to meet the individual needs of each customer.
Seamlessly connect to Experience Platform applications and components for both data collection and automation of next steps.
Aggregate customer events and related data from virtually any source into one location.
Design and deploy dashboards tailored to the specific needs of any organization, function or team, including operational metrics that are not journey-specific.
Discover the advantages of using Core Experience Insights.Read the brief
Analyze overall customer behavior patterns to orchestrate next actions that offer greater relevance and reward.
Centralize and analyze data from marketing content, applications, channels and devices in a single view for key analysis and insights into customer interactions.
Gauge campaign performance with a comprehensive view of events and touchpoints and quickly adjust tactics to meet marketing goals.
Create and deploy comprehensive customer journeys with pre-populated pull-down menus that manage the entire customer journey from engagement to retention.
Leverage cloud-based, SaaS technology to stay up to date and maximize ROI.
Captures and tracks event data across channels and touchpoints from any application or data source, integrating the data streams with an adaptive data schema.
Maps customer interactions across customer-event data sets, business rules and associated journey dashboards using a wizard-like process.
Intuitive dashboards continuously monitor interaction performance and allow users to quickly adjust and optimize the journey.
Integrates with OpenText Exstream, OpenText TeamSite and OpenText Qfiniti to capture events and apply rules to orchestrate and automate the next action based on customer behavior.
Classifies and segments customers based on behaviors, such as “abandoned form” or “visited landing page”, to target with new interactions based on previous actions
Display queries and data sets in a chart or graph with a simple click, allowing for easy custom report and dashboard creation with in-depth drilldown analysis.
OpenText offers deployment choice and flexibility for OpenText Core Experience Insights.
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