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STA Travel

STA Travel Enriches Its Customer Offering With Help From IBM and OpenText

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OpenText technology equips STA Travel to be far more agile to keep up with the latest online trends to benefit their business

The survival of STA Travel depends on having a successful online presence—it keeps us relevant. Our new solution is meeting all our required business objectives such as revenue generation, improved online sales conversion rates, and increased referral income. Crucially, IBM and OpenText have equipped us to be far more agile, keeping up with the latest online trends to benefit our business.

Peter Liney, Chief Executive Officer, STA Travel


A more consistent corporate image and online experience was needed and a cost-effective way to ensure a consistent, high-quality global presence was required. Enriching the travel experience by providing convenient access to a multitude of products, services, and advice was a prime requirement.



New online roll out to 13 countries moved very quickly. The site now has a more intuitive navigation and changes and updates to content are now quicker and easier to handle.

About STA Travel

STA Travel is the world’s largest student and youth travel organisation.