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Weight Watchers

Weight Watchers achieves new data outlook with OpenText

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The Weight Watchers (WW) Group leverages OpenText Intelligent Forms Automation with TeleForm™ to improve business efficiency

With OpenText TeleForm, information from our various meetings was processed far more quickly and made easily accessible to our staff. This allowed us to know right away which meetings were more successful and enabled us to improve the way we target our members going forward. We went into a very flush period in terms of members’ successes, and revenues grew quite a bit as a result.

Amy Brozgold, Chief Financial Officer, The WW Group

Challenge

  • Manual paper based data processing led to multiple delays
  • Error-prone data entry
  • Inability to run analysis reports in a timely manner

Product(s)

Value

  • Accelerated informed business decisions with automatic data capture
  • Redeployed employees to other business-critical tasks
  • Enabled data digitization to drive personalized marketing campaigns
  • Increased revenue with effective target marketing

About Weight Watchers

The WW Group is the largest franchise group for Weight Watchers International, a leading provider of weight management services.