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Jet Privilege

Jet Privilege boosts loyalty through a targeted, segmented personalization approach

Jet Privilege logo

Award-winning loyalty and rewards management program use OpenText TeamSite and LiveSite for targeted online experiences

The level of personalization and segmentation is able to give us business results and KPIs around cross-sell, around higher retention, and utilization of services purely from awareness of the product portfolio.

Ketan Phanse, Head - Information Technology at Jet Privilege

Challenge

• Communicating huge portfolio of services, offerings
• Managing multiple web properties and campaigns
• Offering personalized content tied to business needs

Product(s)

Value

• Capabilities to ‘create once, deliver many’ for web properties and marketing channels
• Customer action and value driven through segmentation based on KPIs
• Faster time to market for content, campaigns

About Jet Privilege

Jet Privilege Private Limited (JPPL) is an independent, loyalty and rewards Management Company formed in 2014, post the strategic alliance between Jet Airways and Etihad Airways, with the aim to manage, market, operate and further develop JetPrivilege – an internationally acclaimed award winning loyalty and rewards programme. For more information, visit: www.jetprivilege.com