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Kiva

Optimization Helps Kiva Pursue its Mission to Alleviate Global Poverty

Kiva logo

OpenText Optimost provides Kiva with real time data to test and improve online experiences to increase loan applications and improve conversion rates

My goal at Kiva is to connect borrowers and lenders as quickly and efficiently as possible. Optimost has met that challenge of making it easy for us to implement website changes and then easy for us to work with our product team to build out tests and get results quickly.

Kevin O’Brien, Chief Technology Officer, Kiva

Challenge

• Increase the number of loan applications
• Build website features that have the most impact
• Deliver content that works best for every visitor

Product(s)

Value

• Optimost runs tests in real time to enable Kiva to quickly execute on what works and discontinue what doesn’t work
• Boosted the number of started loan applications by 20 percent, increased loan application submissions by 187 percent, and lifted page views of the borrower page by 19 percent
• Kiva product team able to design and leverage tests with minimal engineering support

About Kiva

Kiva is an international nonprofit, founded in 2005 and based in San Francisco, with a mission to alleviate global poverty through online lending. Kiva celebrates and supports people looking to create a better future for themselves, their families and their communities. For more information, visit: www.kiva.org