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Fruit Wholesaler Forms Fresh Take on B2B

Poupart logo

Poupart reacts swiftly to customer needs with shorter order processing cycle through OpenText™ Trading Grid™

The main benefit to the business is that we have been able to shorten the order processing cycle, which has helped us to react more quickly to customer requirements and become a more agile business as a result.

Robert Hamilton, Infrastructure Manager, Poupart Ltd.


  • Trends boost fresh produce demand
  • Fierce competition thins margins, strains supplier systems
  • Nature of product requires short time-to-market cycles



  • Swift response to customer needs with shorter order cycles
  • Business agility and growth, even during economic recession

About Poupart

Poupart Limited is a UK-based fruit wholesaler with roots tracing back to the mid-1850s. The company, divided into crop-specific groups—BerryWorld and Poupart Produce—supplies quality citrus, cherries, grapes and a host of other products to leading UK and European supermarkets and also the non-retail sector.