New Report Names OpenText as a Leader in Digital Asset Management for Customer Experience
Independent Research Firm Cites OpenText’s Flexible Platform, Impressive List of Customer References, and Robust Functionality
Waterloo, ON –
OpenText™ (NASDAQ: OTEX, TSX: OTC), a global leader in Enterprise Information Management (EIM), today announced that analyst firm Forrester Research, Inc. (Nasdaq: FORR) has named OpenText a leader in Digital Asset Management for Customer Experience in its new report. The report, “The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2014,” finds that OpenText Media Management is among vendors that “provide broad offerings that go beyond just rich media management.”
Forrester's report takes a comprehensive look inside the Digital Asset Management (DAM) market, identifying the most significant software providers. According to the report, “Long-time player OpenText demonstrated all-around robust functionality and has supported some of the most complex enterprise deployments … OpenText offers a flexible platform with an impressive list of customer references. Accordingly, functionality is robust, with strengths in foundational capabilities: metadata, taxonomy, search, workflow, and globalization.”
The Forrester Wave uses a transparent methodology to compare players in a software, hardware or services market so that the professionals the firm serves can make well-informed decisions without spending months conducting their own research. The Forrester Wave offers two big benefits to clients: a detailed analysis of vendors' products and services based on transparent criteria and an Excel spreadsheet that allows clients to easily compare products and develop custom shortlists according to their own requirements.
"A rich media management solution is critical to delivering compelling and consistent omni-channel experiences," said Adam Howatson, Chief Marketing Officer for OpenText. "We are excited to be recognized as a leader in providing a comprehensive Customer Experience Management solution. With our commitment to innovation, OpenText continues to transform our customers for the digital enterprise with the tools necessary to succeed in today’s world."
OpenText Media Management simplifies creation to consumption workflows to help customers manage all their video, images and rich media for the entire enterprise in one place. Media Management is the core infrastructure platform and interconnection for enterprise DAM solutions transforming the digital media supply chain and getting the right content and rich experiences to users on the platforms and devices they choose. The platform helps users find what they need, share and collaborate and use digital assets anywhere for more effective communication and rich experiences in marketing, sales, commerce and the entire Digital Media Supply Chain.
Learn more about OpenText EIM:
- Read the blog of OpenText CEO Mark Barrenechea
- Connect with OpenText:
OpenText is the leader in Enterprise Information Management, helping customers to create a Digital-First World by simplifying, transforming, and accelerating their information needs. Over 100,000 customers already use OpenText solutions, either on premises or in our cloud. For more information about OpenText (NASDAQ: OTEX; TSX: OTC), please visit: www.opentext.com.
Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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