OpenText Showcases Latest Experience Platform Innovations at Google Cloud Next ‘21
New product and cloud services empower greater personalization at scale
Waterloo, ON –
OpenText™ (NASDAQ: OTEX), (TSX: OTEX), is a preferred partner at Google Cloud Next ’21, which opens today. OpenText will be showcasing new cloud technologies that provide mutual customers the ability to utilize customer data for personalization in highly scalable environments.
The OpenText Experience Cloud now offers enhanced omni-channel personalization of websites, ads, statements, SMS and emails by combining audience data from across all touch points. The new capabilities are enabled by the integration of the OpenText™ Experience CDP customer data platform, OpenText™ Exstream and OpenText™ TeamSite with the Google Marketing Platform to manage both customer experiences and business communications.
“The acceleration of digital business is driving changes in customer expectations. Organizations need to ensure they have the right technology and processes in place to deliver personalized customer experiences at scale,” said Lou Blatt, senior vice president and CMO at OpenText. “Our long-standing, strong partnership and co-innovations with Google helps us provide the kind of customer data and user experiences that meet and exceed these expectations.”
Other recent activities between OpenText and Google include:
“Our mutual customers require seamless and efficient integration of data and experiences that reflect the changes in customer experience requirements,” said Rayn Veerubhotla, Managing Director, Partner Engineering, Google Cloud. “At the core of our joint activities to meet these needs are OpenText™ Experience Cloud and Google Marketing Platform integrations, with critical, deep integration of data into the OpenText Experience Platform.”
Join us at Google Cloud Next '21, October 12-14.
OpenText, The Information Company™, enables organizations to gain insight through market leading information management solutions, powered by OpenText Cloud Editions. For more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit opentext.com.
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