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What is intelligent content management?

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Overview

See how you can reimagine knowledge with intelligent content management.

Intelligent content management goes beyond storing and managing information. It unites a full suite of end-to-end content services and layers in advanced technology—such as GenAI, intelligent document processing, process automation, and information governance—so organizations can unlock information’s potential. With AI-ready content management, expansive business integrations, and defensible governance, businesses create a trusted and secure information foundation for information-led transformation.

Intelligent content management

Why is intelligent content management important?

Organizations of all sizes and across all industries face growing information management challenges. Burdened with large volumes of content and data, multiple applications, and inefficient workflows, businesses are looking for better ways to use information, eliminate digital friction, and optimize business operations. By leveraging capabilities such as GenAI and intelligent document processing, organizations can move beyond traditional document management to build a future-proof platform that adapts and scales. As a result, they move from static document storage to an intelligent content management approach that surfaces insights, recommends next actions, and automates routine work—empowering employees, enhancing customer experiences, and keeping the business agile in a rapidly changing world.

How can intelligent content management help your business?

Most business information is unstructured—buried in documents, emails, and collaborative tools. Intelligent content management transforms that information into actionable insight, connecting content with context so employees can make better decisions, faster. By bringing intelligence and automation to content processes, organizations can:

  • Turn information into action: Break down silos and connect unstructured content across systems to create a single, governed source of truth.
  • Automate the flow of knowledge: Use AI-driven classification and intelligent document processing to route, summarize, and act on information instantly.
  • Empower every decision: Deliver insights in context so users can find answers, generate summaries, and act directly within their daily tools.
  • Unlock new productivity: Free employees from searching, sorting, and recreating content so they can focus on higher-value work.
  • Strengthen governance without slowing work: Protect, classify, and preserve critical information automatically to reduce risk while maintaining agility.

What are the key elements of intelligent content management?

Intelligent content management includes a wide range of capabilities across the content lifecycle.

Document management

At the center of intelligent content management are document management solutions, providing a place to securely organize, store, and manage digital content, records, and data—bridging silos and creating a foundation to use, share, and govern information across the enterprise.

Business integrations

It’s vital to connect content to processes and integrate content management with the applications employees rely on, such as Salesforce, SAP, Guidewire, and Microsoft. Delivering content in familiar interfaces enhances process efficiency and drives productivity by giving employees fast information access and insights.

Generative AI

Knowledge workers want to reduce repetitive tasks, tapping into advanced technology, such as GenAI, to find relevant information faster. Intelligent content management incorporates GenAI to enable users to navigate large volumes of content; summarize, analyze, and translate content; and gain intelligent insights to improve decision making.

Data archiving

Organizations need to manage and retain critical information while retiring outdated applications and aging data. Data archiving solutions help preserve and protect data for its entire lifecycle, support a cost-effective transition of data to the cloud, and reduce infrastructure and overhead costs.

Information governance

Information governance is critical for data protection, risk mitigation, and compliance. Intelligent content management solutions provide a framework to protect and manage information. As a result, organizations can automate and ensure effective regulatory compliance, identify sensitive information and enforce security controls, and monitor and adapt to global compliance regulations.

Intelligent document processing

Intelligent document processing (IDP) solutions combine with integrated information capture, AI, and process automation to extract actionable data and accelerate downstream workflows. As a result, organizations can integrate data into any application, automate repetitive tasks and manual processes, and turn content into searchable, usable information.

Process automation

Process automation enables businesses to overcome challenges tied to manual processes and information retrieval. By integrating process automation with content management platforms, organizations bring people, processes, and data together across systems—delivering process visibility and real-time insights.

What outcomes can you expect from intelligent content management?

Organizations that adopt intelligent content management move from simply managing information to actively using it as a source of insight and innovation. By connecting people, processes, and content, they achieve measurable results across the business:

  • Accelerated decision-making: Employees gain fast, contextual access to the information they need, reducing time spent searching and enabling confident, data-driven choices.
  • Lower operating costs: Automated processes, cloud deployment, and data archiving reduce manual effort, legacy maintenance, and infrastructure overhead.
  • Reduced compliance risk: Transparent, automated governance ensures policies and security controls are applied consistently across all repositories.
  • Improved customer and employee experiences: Streamlined, connected workflows deliver faster response times, personalized service, and simpler collaboration.
  • Greater agility and scalability: A unified, AI-enabled content platform provides flexibility to adapt to new regulations, business models, and technologies.

Intelligent content management turns unstructured information into a measurable business advantage—helping organizations operate with more speed, accuracy, and resilience in a rapidly changing digital landscape.

What should you look for from an intelligent content management solution?

The right intelligent content management solutions should do more than store documents. They should make unstructured information searchable, connected, and actionable across your business. When evaluating vendors, look for capabilities that enable your organization to move beyond basic document management and unlock enterprise intelligence:

  • Seamless integration: Does it connect with the systems and applications your teams already use—such as ERP, CRM, and HCM platforms—to eliminate silos?
  • Actionable intelligence: Can it surface insights, recommend next actions, and automate routine tasks using AI and intelligent document processing?
  • User productivity anywhere: Does it allow employees to access, share, and collaborate on content securely from any device or application?
  • Unified governance: Can it automatically classify, protect, and govern information across repositories and the entire content lifecycle?
  • Built-in compliance: Does it meet your industry’s regulatory, privacy, and security requirements out of the box?
  • Experience impact: How does it improve both employee and customer experiences through simplified workflows and contextual access to information?
  • Partner expertise: Does the vendor offer proven services for planning, migration, and ongoing optimization to ensure long-term success?

How can OpenText help you with intelligent content management?

OpenText™ Content Cloud provides a full suite of end-to-end intelligent content management solutions that unite AI, automation, and information governance in one secure environment. It helps organizations turn scattered, unstructured content into connected knowledge—boosting productivity, insight, and resilience.[1]

  • Unify and govern information across systems. Integrate content seamlessly with business-critical apps like Salesforce, SAP, and Microsoft 365 to eliminate silos and reduce digital friction.
  • Ensure security and compliance by design. Embed governance, access controls, and retention policies into everyday workflows to support privacy and regulatory requirements.
  • Empower your workforce with intelligent discovery. Use AI to surface insights from structured and unstructured data, improving decision-making and accelerating collaboration.
  • Scale with confidence in the cloud. Leverage OpenText™ Core Content Management and OpenText™ Content Aviator™ for a SaaS foundation with built-in GenAI capabilities—so you can modernize while maintaining agility and increase your time to value.

From preparation and assessment to enterprise-wide deployment, OpenText provides the technology, services, and expertise to help you modernize your content ecosystem responsibly and achieve AI productivity faster.

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Footnotes

Footnotes

  1. [1] Foundry Research sponsored by OpenText, MarketPulse Survey: The Role of GenAI in Modernizing Content Management, May 2025