Marketing teams are asked to produce ever-expanding digital content volumes to serve new channels and reach more customers. Increasing output without diminishing quality taxes resources.
Marketing Asset Management solutions enhance productivity with customizable workflows, automated publishing and integrations with all the other applications on which marketing and creative teams rely.
Make better decisions, reduce review cycles and publish faster to achieve better results.
Automate repetitive tasks, track project progression and measure content performance with custom workflows, flexible metadata and seamless integrations.
Leverage a rich media repository to rapidly adapt to emerging customer touchpoints while ensuring brand and style consistency.
Increase productivity with a powerful search tool that helps teams quickly obtain the right content for each marketing campaign.
Synchronize data, experiment with content, test audience engagement and analyze results based on KPIs, clicks and site interaction for a complete campaign view.
Marketing teams must keep up with demand for new, personalized content delivered on all channels. Budgets do not increase at the same pace as demand, taxing resources. Leverage AI and process automation to multiply productivity.
Marketing professionals use unique applications for tasks, such as graphic design, budgets and social platform management. Switching between applications is inefficient and frustrating. Connect isolated applications to improve employee satisfaction.
See how customers are succeeding with Marketing Asset Management solutions.See more success stories
Solve business challenges with OpenText.
OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.