Experience Data and Insights

OpenText Optimost

Create, test and deliver engaging and personalized web experiences


a persons hand holding up chart and data

OpenText™ Optimost™ is a predictable, flexible and scalable solution to create personalized web experiences. Using audience segmentation, enhanced targeting and A/B testing, the solution helps organizations maximize engagement and enhance ROI.

Optimost seamlessly works with OpenText™ TeamSite in the authoring environment, Experience Studio (eStudio), and integrates with the Google Marketing Platform.

Why choose OpenText Optimost?

  • Hybrid solution

    Avoid loss of service and minimize downtime with a solution that offers both a SaaS platform and managed services.

  • Customer data integration

    Sync and work with audience data and segments from Google with Google Marketing Platform Integration.

  • Operation flexibility

    Offer developers and creative teams access to tools that fit how they work, easily extending into authoring environments, such as OpenText TeamSite.

How Optimost can benefit business

Discover the advantages of using OpenText Optimost.

  • Accelerate time to market

    Create and run tests at speed and scale to quickly and effectively target and segment audiences.

  • Personalize customer experiences

    Leverage the analytics and audience builder to discover and deliver the content that works best for every visitor.

  • Make data-driven decisions

    Track visitor, engagement and conversion data in custom reports to understand and influence customer behavior.

  • Optimize for any device

    Deliver and optimize tailored content experiences for various devices and get insights for mobile-first designs through experimentation and testing.


  • Web experimentation

    Takes testing and web experimentation to another level with A/B or multivariate testing.

  • Segmentation targeting and analysis

    Delivers highly targeted content to various customer segments to boost engagement and conversion.

  • Integration with Google Marketing Platform

    Allows further audience differentiation and enhances the contextualization of data with Google Analytics and Google Ads tools access.

  • Flexible integrations

    Offers out of the box integration with OpenText TeamSite and allows users to create additional integrations with a JavaScript API or with other analytics, email or other third-party software.

Take advantage of OpenText and partner services


OpenText offers deployment choice and flexibility for Optimost.

Professional Services

OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.


OpenText helps customers find the right solution, the right support and the right outcome.


OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.


Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.

Optimost resources

Powerful new capabilities for data, rich media, and compliance

Read the blog

Create and deliver targeted, high-performing customer experiences

Read the data sheet