OpenText Core Web Optimization
Craft, test, and launch engaging and personalized web experiences
Overview
OpenText Core Web Optimization seamlessly works with OpenText™ Web in the authoring environment, Experience Studio (eStudio), and integrates with the Google Marketing Platform.
How OpenText Core Web Optimization can benefit business
-
Accelerate time to market
Create and run tests at speed and scale to quickly and effectively target and segment audiences.
-
Personalize customer experiences
Leverage the analytics and audience builder to discover and deliver the content that works best for every visitor.
-
Make data-driven decisions
Track visitor, engagement and conversion data in custom reports to understand and influence customer behavior.
-
Optimize for any device
Deliver and optimize tailored content experiences for various devices and get insights for mobile-first designs through experimentation and testing.
Why OpenText Core Web Optimization?
-
Hybrid solution
Avoid loss of service and minimize downtime with a solution that offers both a SaaS platform and managed services.
-
Customer data integration
Sync and work with audience data and segments from Google with Google Marketing Platform integration.
-
Operation flexibility
Offer developers and creative teams access to tools that fit how they work, easily extending into authoring environments, such as OpenText Web.
Key features
-
Web experimentation
Takes testing and web experimentation to another level with A/B or multivariate testing.
-
Segmentation targeting and analysis
Delivers highly targeted content to various customer segments to boost engagement and conversion.
-
Integration with Google Marketing Platform
Allows further audience differentiation and enhances the contextualization of data with Google Analytics and Google Ads tools access.
-
Flexible integrations
Offers out-of-the-box integration with OpenText Web CMS and allows users to create additional integrations with a JavaScript API or with other analytics, email, or third-party software.
Accelerate the value of OpenText Core Web Optimization
Deployment
OpenText offers deployment choice and flexibility for OpenText Core Web Optimization.
- Run anywhere and scale globally in the public cloud of your choiceOpenText Public Cloud (Multi-Tenant SaaS)
Professional Services
OpenText Professional Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.
- Get a trusted partner to guide your information management pathYour journey to success
- Propel your business into the future with modern solutionsNextGen Services
- Accelerate your information management journeyConsulting Services
- Unlock the full potential of your information management solutionCustomer Success Services
Partners
OpenText helps customers find the right solution, the right support, and the right outcome.
- Search OpenText's Partner directoryFind a Partner
- Industry-leading organizations that enhance OpenText products and solutionsStrategic Partners
- Explore OpenText's Partner solutions catalogApplication Marketplace
Training
OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.
- Meet the demands of all types of users for effective adoptionLearning Services
- Unlimited access to training with personalized tiers to fit your needsLearning Subscriptions
Communities
Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.
- Explore ideas, join discussions, and networkOpenText’s forums
Premium Support
Optimize the value of your OpenText solution with dedicated experts who provide mission-critical support for your complex IT environment.
