To create content, SRP previously relied on paper forms and email. For instance, to obtain a photo for a slide presentation, an employee would first submit a written request. Creative staff reviewed possible matches, selected a photo and emailed it to the requestor. The process proved tedious and time-consuming for both the marketing team and business users.
“We needed a digital asset management solution,” noted Bill Garmen, senior technical strategist of Creative Productions with the Salt River Project. “We had photos and assets that spanned as long as the organization has existed, and we needed tools and processes to manage and find them.” For efficiency beyond communications, SRP sought an enterprise-class solution that could streamline other efforts and continue to scale with the organization.
SRP ultimately selected OpenText™ Media Management and OpenText™ Hightail™ for streamlined collaboration. Media Management proved a robust deployment for the SRP creative services team while opening opportunities for other departments to utilize it as well. Together, the solutions help users meet the day-to-day demands of operations while acting as editors and producers of high-value content.
For instance, to obtain a photo, employees view a digital gallery directly, comparing and selecting images as needed. They have a larger creative base since SRP ingested its archives into Media Management. Old photos previously locked away behind a digital barrier or even in a file drawer are now available for the entire company to utilize.
When drafted content is ready for review, Hightail accelerates the delivery and approval process for internal and external users. “The key benefits the OpenText solutions provide SRP is our ability to search and find our assets. But it also gives us the ability to build collections to share out to the rest of the company and beyond,” explained Garmen.
Hightail serves as a single source of truth for digital content, such as videos, design work, photos and other collateral in development. SRP employees create a space for a project, upload assets and mark the material for review and approval. Notified via email, SRP users and outside vendors view, mark up and approve or deny content directly within the Hightail application. Editors may then upload revisions, maintaining the cycle until completed. As a SaaS solution, Hightail allows SRP to share content internally and externally without the security hoops of an on-premises solution. Managers can seek review and approval from anyone simply by adding an email address.