“We need to drive a greater responsiveness for global news coverage, rapidly publishing articles that provide a consistent, rich multimedia experience for readers across all channels and publication brands,” said Simon Pumphrey, systems manager at News UK. ”Against a backdrop of technical change, we have to ensure we remain at the forefront of how news is delivered, across all channels.”
Selecting a solution to meet clear objectives
News UK had specific criteria for a new Digital Asset Management (DAM) solution to meet their objectives when replacing their legacy systems.
“The new DAM solution had to be faster, easier to use and be more cost-effective than our existing system. It should also help us ensure compliance with usage rights of the assets we use, with comprehensive tracking, audit and reporting. We wanted a browser-based solution, based on open standards, which would be straightforward to integrate to our editorial system. OpenText Content Hub for Publishers meets all of these criteria and more,” said Pumphrey.
Key among the factors that led to the selection of OpenText, was the track record of Content Hub for Publishers (CHP) at other, similar organizations. The integration of CHP with Méthode was straightforward due to its use of open standards, avoiding major re-engineering costs during the deployment.
“Working closely with OpenText, we evaluated not only the current product offering, but also its roadmap, which is substantial. Added to this, the company’s commitment to modern browser-based technology and the adaptability of the solution for multiple asset types helped us in our choice of solution,” said Pumphrey.
Flexibility to meet the needs of users
Not only is CHP capable of handling the myriad of content file formats that News UK receives and generates, but it also provides a flexible user interface (UI) to meet the needs of a range of users. During the scoping phase of the project, various users, including editorial picture desks, subeditors, designers, reporters, digital picture desks, web and tablet content designers, archivists and librarians were consulted on their needs.
“The extensive and flexible UI of CHP helps us meet the specific needs of our varied users. It is scalable and the underlying technology is easily portable, which aids integration. We ran workshops and beta testing programs to ensure the solution is exactly as required,” said Pumphrey.
Once an asset is published, the integration of CHP with the editorial system facilitates comprehensive asset usage tracking and reporting for print and digital channels. Workflows are highly tailorable to assist with content archiving and metadata enhancement. This helps with both search and reporting.