After realizing Kia’s existing BI system didn’t meet all its functionality requirements, the MPAU IT team set out to find a better, more scalable analytics solution with broader functionality that would support the company’s ultimate goal: to operate more efficiently, boosting its competitive advantage within the aggressive automobile market.
“The automotive industry has ongoing competitive challenges, with other brands coming up with new products, new sales strategies and new pricing methodologies,” explained Subodh Patil, IT manager at MOBIS Parts Australia Pty Ltd. “As a result, we have to ensure that we have adequate systems and technologies in place and are always looking at how we can make our product better.”
This meant MPAU needed to make its operations more agile, reacting more quickly to changing demands or competitors’ offerings. To achieve that, the company needed a new business intelligence system that would support real-time inventory and dealer network reporting, monitor sales performance and pricing offers from vendors, and offer analytical capabilities to predict future sales and inventory requirements.
“We were looking for dashboards and reporting and analytical capabilities in a presentable, user-friendly format. This was our criteria when we began our search for the right technology,” Patil said.
A successful test drive
Robust functionality was only the start. Ease of use was a key factor to ensure end users would take to the system naturally and the solution would ultimately integrate seamlessly and intuitively into the day-to-day operations of approximately 140 to 160 users and dealers. The MPAU team compared several BI and analytics solutions, including an open source alternative, giving power users the chance to “test drive” and offer feedback on each one.
“You can easily put in a new system that has all the bells and whistles,” Patil said. “But what we wanted to see first was how good it was from an ease-of-use perspective for the end user.”
After testing several systems, MPAU ultimately chose OpenText™ Magellan™ Analytics Suite. “From all angles, OpenText Magellan Analytics Suite really stood out,” Patil said. “In terms of cost, features and the business operations, it was all available.”