With so many different types of projects and file formats, the way HZ reviewed creative work varied a lot. “We’d upload PDFs to our internal servers and email a file path to that PDF to the relevant teams for review,” said Stacey DeOrzio, SVP, Client Relations at HZ. “Each person would take turns reviewing it because you could only comment on the PDF one at a time. Other times, we’d print hard copies of the creative, which meant feedback wasn’t captured in one place. Either way, it was a slow, inconsistent process that opened us up to errors.”
After testing various solutions, HZ found that most of the technology tools for creative review and collaboration had way too many features and were hard to use. OpenText™ Hightail™ was different. Its user-friendliness and ability to make the review process much quicker meant no more waiting to review creative content one person at a time. Users can add precise comments to PDFs, videos and visual files in real time.
Prior to Hightail, when using another popular project management tool, conversations often led nowhere. People would ask questions, but nobody would take responsibility, so no action was taken. With Hightail, tasks are assigned to specific team members with due dates attached, which helps ensure the next step is taken. “Nothing gets left hanging. With OpenText Hightail, it feels like we’re saving a lot of review rounds and jobs are closing faster than our normal timeframes,” said DeOrzio.