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HP Centralizes Digital Assets with OpenText MediaBin

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HP ensures brand consistency by simplifying digital asset management for all users

OpenText MediaBin has cut asset management costs by up to 50 percent, which translates into millions of dollars saved.

Horst Bothe, Director Marketing Content Management, HP


  • Consolidate 200,000 assets from 20 different repositories
  • Improve management and distribution of digital assets
  • Make it easier for casual users to find marketing assets faster



  • Reduced asset management costs by up to 50 percent
  • Cut asset management and search times by up to 25 percent to increase productivity and speed up time-to-market
  • Increased brand consistency and compliance

About HP

HP has 300,000 employees across all regions and most countries in the world, multiple business units and different product lines.