Personalization and Orchestration

OpenText Experience CDP

Personalize experiences and communications to create customers for life

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Overview

Optimize data-driven experiences to improve conversion rates

OpenText™ Experience CDP unifies customer data to enable organizations to deliver the right interaction at the right time, in the right place and in the right context. Providing a common view of customer profile and audience data across various touchpoints, Experience CDP allows businesses to provide relevant and contextual customer experiences and communications.

Why choose OpenText Experience CDP?

  • Unified customer engagement

    Break customer engagement silos to personalize experiences and communications and achieve higher conversion rates.

  • Audience aggregation

    Combine audiences from disparate sources, such as Google Analytics and Google BigQuery, to focus and personalize messaging to those most receptive to it.

  • Deployment flexibility

    Choose the right deployment option, whether on-premises, in a virtual private cloud, in a public cloud or through OpenText™ Managed Services, for the organization’s needs.

How Experience CDP can benefit business

Discover the advantages of using OpenText Experience CDP.

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  • Enhance existing solutions

    Provide rich and relevant customer experiences through OpenText™ TeamSite™ and enable targeted communications through OpenText™ Exstream™.

  • Personalize customer experiences

    Deliver the right message at the right time and through the right channel to increase conversion rates.

  • Maximize productivity

    Leverage easy personalization at scale to get the most from marketing efforts.

  • Centralize governance

    Improve customer data management and regulation compliance with a single system integrated with frontline applications.

Features

  • Customer profiles and audiences

    Creates and manages customer profiles to unite data, such as behavioral and demographic, from multiple sources.

  • Integration with Google Marketing Platform

    Gathers valuable segment and audience data to feed Experience CDP.

  • Integration with TeamSite and Exstream

    Improves and personalizes customer experiences and communications while continuously enriching customer profiles, enabling personalization at scale.

  • Custom connector capability

    Allows users to create connectors for any other data source or application.

  • Privacy control

    Securely captures and controls data as required by privacy rules and regulations, such as GDPR.

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Take advantage of OpenText and partner services

Deployment

OpenText offers deployment choice and flexibility for Experience CDP.

Professional Services

OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.

Partners

OpenText helps customers find the right solution, the right support and the right outcome.

Training

OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.

Communities

Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.

Experience CDP resources