Delta RM’s solution involves bringing together large volumes of customer data from multiple sources and leveraging that data and other links to create relevant reports and dashboards.
The company has always sought to remain competitive by providing its customers with innovative solutions. However, in spring 2016, the company realized that its reporting tools required a refresh, as they were static, lacking the flexible analytics customers need. Building its own solution in-house to provide data insights would be too time-consuming, delaying the time to market for a refreshed solution.
Chantal Carnel, CEO of Delta RM, explains, “In order to empower our users with data and remain competitive, we wanted to provide a solution that is both interactive and visual, not one with hard-coded fixed reports.”
Delta RM decided it was time to provide a more user-friendly, flexible and modular web-based solution. This would help its customers improve their decision-making with a fresh, innovative, self-service business intelligence (BI) solution, going beyond traditional reporting tools.
Rapid deployment with benefits ‘out of the box’
Delta RM had to decide how they could provide the data visualization and analytics capabilities their customers required. The key decision was whether they should build or buy a solution, or perhaps license an existing application and deliver it on a white-label basis using their own brand.
“We looked at the cost and time it would take to build our own solution, and it was prohibitive, many months. The time alone would delay our ability to deliver the solution our customers require. We selected OpenText Analytics as it was the best option for us to cost-effectively and quickly provide a self-service capability within our solution,” says Carnel. “With OpenText, we were able to embed their analytics platform in just weeks rather than the months it would take to build and design our own.”