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OpenText Optimizes Media Management at Timberland

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Digital Asset Management System saves time, improves media re-use, and reduces risk

Before implementing the media management software from OpenText we were at a risk of losing the entire original collection of physical media in a disaster. That was one of the reasons we looked for a software solution that could manage and maintain our assets in a safer place.

Ravi Vyapuri, IT Application Architect, Timberland


Timberland wanted to avoid duplication of assets. The improper use of royalty images created a risk of legal ramifications. Timberland was also experiencing a loss of time and productivity and wanted more global consistency.



Timberland has created a safe, searchable repository for all types of physical assets. A company wide collaboration for global projects is now taking place and the organization is sharing/repurposing assets, such as images, with other groups. They are also now protected from legal risks associated with usage rights.

About Timberland

Timberland is a global leader in the design, engineering, and marketing of premium-quality footwear, apparel, and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company™, Howies®, and IPATH® brands. With headquarters in the United States, Timberland offices span North America, the United Kingdom, and Asia.