OpenText Digital Asset Management
利用企業數位資產管理推動豐富媒體工作流程
了解 OpenText 何以成為 DXM 市場領導者取得 Omdia 報告
企業數位資產管理
你的團隊需要能建立、協作並高效地交付高品質且一致品牌的內容——這意味著你的組織需要簡單且統一的數位資產管理解決方案。
OpenText™ Digital Asset Management 是一種靈活的企業級解決方案，可大規模管理豐富媒體。使用元資料、版本控制和權限，讓資產易於尋找且可安全使用。透過內建的審查與核准機制推動工作。使用生成式 AI 進行更智慧的搜尋、自動標記和圖片建立，讓團隊可製作更多、重複使用更多，並維持品牌形象。
為什麼選擇 OpenText Digital Asset Management？
一款具備速度、靈活性和規模的企業級數位資產管理系統，能夠支援每個團隊。
- 頂部
分析師評鑑的數位資產管理解決方案
依賴 DAM 軟體，其效能、可擴充性和創新性一直受到業界分析師的肯定。 - 1B+
託管資產：專為企業規模打造
支援龐大的內容庫、多元格式及全球團隊，並具備無限擴展性。 - 360°
端對端的資產全面控管
透過自動化和人工智慧，全面掌控豐富媒體生命週期的可視性與治理。
OpenText DAM 與 Adobe® Premiere® 的整合帶來了革命性的變化。該平台的搜尋功能和無縫工具使我們的團隊毫不猶豫地選擇了它。
使用案例
賦能行銷、創意、資訊科技及商務團隊，提供符合其需求的數位資產工作流程。從推動行銷活動到全通路交付，OpenText DAM 協助每個角色以快速且一致的方式管理和擴展豐富媒體。
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使用具有集中式控制、AI 標記和工作流程自動化等功能的 DAM 軟體管理，管理多個部門的豐富媒體資產，以提高效率並降低風險。
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使用 AI 驅動的標籤自動標記圖片和影片，使數位資產管理更快速、更準確且減少人工操作。
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將 OpenText DAM 與行銷、PIM、創意及商務工具連結，簡化數位工作流程並提升生產力。
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將品牌認可的資產從您的 DAM 資料庫傳送到 網站、行動應用程式、社群媒體、電子郵件和招牌，以確保全通路一致性。
主要功能
善用專為豐富媒體管理打造的企業級 DAM 軟體，發揮強大效能。
個人化首頁和精選內容探索
提供以角色為基礎的組合式首頁，以及針對每個品牌、部門或受眾量身打造的精選內容展示，以縮短搜尋時間並加快探索速度。
AI 驅動的媒體標記與搜尋
自動標記豐富媒體資產，協助您在幾秒鐘內找到合適的影像。AI 驅動的豐富媒體、自然語言和以圖搜圖，讓尋找、理解和重複使用資產變得輕鬆無比。
了解 OpenText™ Experience Aviator™
AI 影像創作
透過文字提示，立即將您的想法轉換為高品質的視覺效果。描述您的願景，並見證它化為現實。
創意協作工具
透過內建審核、標記和核准工作流程，推動內部和外部團隊更快速地製作內容。
資產庫管理
透過結構化的元資料、版本控制和權限管理，組織並保護數位資產，確保品牌使用的一致性。
部署靈活性
提供彈性部署選項 (包括內部部署、雲端或混合方案)，以符合組織的 IT 策略、安全需求及預算需求。
整合 API 和連接器
利用現成的連接器和 RESTful API，將 DAM 軟體與創意、行銷及商務平台連結。
全通路配送引擎
自動產生並發佈自適應版本至多種通路與裝置，確保品牌內容完全一致。
如何購買
OpenText Digital Asset Management
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工作流程與協作工作空間  |
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| 數位資產編輯與管理 |
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附加元件
Experience Aviator
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附加元件
Shutterstock 整合
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附加元件
Adobe Creative Cloud 的整合
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使用您的雲端供應商額度即可開始使用
可直接從 OpenText 或您喜愛的雲端市集取得。
Google Cloud MarketplaceLearn more
在 Google Cloud 上啟動，獲得 AI 驅動的高速運算和深入洞察
Microsoft MarketplaceLearn more
在 Azure 上執行，實現安全的企業級整合
全面的整合
利用 OpenText 及其合作夥伴提供的多種整合，實現順暢連線與高效工作流程。
Adobe After Effects
Adobe Experience Cloud
Adobe Illustrator
Adobe InCopy
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
Adobe Workfront
Amazon CloudFrontAWS Rekognition
CI Hub
Figma
Getty Images
Google Docs
Google 雲端硬碟
Google Sheets
Google Slides
Google Vertex Imagen AI
Google Vision AI
高點
Hootsuite
Microsoft Azure AI
Microsoft Azure CDN
Microsoft Active Directory
MS Entra ID (Azure AD)
Microsoft Excel
Microsoft OneDrive
Microsoft Outlook
Microsoft PowerPoint
Microsoft SharePoint
Microsoft Word
Okta 身份驗證
Salesforce Marketing CloudSalesforce Sales Cloud
Salsify ProductXM
SAP C/4 HANASAP S/4 HANA
Shutterstock
Sketch
Vidyard
WordPress
YouTube加速實現 OpenText DAM 的價值
Add-ons
透過可信任合作夥伴的附加元件，擴充 OpenText Digital Asset Management 功能。
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利用範本和文字覆蓋來從 DAM 資料庫中儲存的資產創建符合品牌標準的原創內容
由 Mediawide 為 OpenText Digital Asset Management 開發的 Asset Builder
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讓創意和行銷團隊能在同一平台上管理所有與媒體相關的工作流程，從最初的需求到最終的交付，都完整掌握
Acheron 的 OpenText Digital Asset Management 行銷專案管理
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將 FADEL 業界領先的使用權管理平台嵌入創意流程中，以避免高額的許可違規
FADEL 為 OpenText Digital Asset Management 提供的 Rights Cloud 平台
合作夥伴
OpenText 協助客戶找到合適的解決方案、適當的支援和適當的結果。
全球系統整合商（GSI）
這些 GSI 均已接受 OpenText 解決方案的培訓和認證，提供的服務可提升獨立解決方案的價值。
整合
利用 OpenText 及其合作夥伴提供的多種整合，實現順暢連線與高效工作流程。
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透過結合 DAM 和 Web CMS，簡化內容創作並確保所有數位通路的品牌一致性
OpenText™ Web CMS
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輕鬆且無縫地與內部和外部設計師合作，同時保持機密性
OpenText™ Hightail
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將媒體順暢整合到 Salesforce 流程中，以提升使用者體驗。支援 Sales Cloud 和 Marketing Cloud
由 Acheron 提供技術支援的 Salesforce 連接器，適用於 OpenText Digital Asset Management
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透過市場領先的 CCM，加速並標準化在客戶通訊中加入豐富媒體應用
OpenText™ Communications
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將 AEM Sites 與 OpenText DAM 整合，以提升擴展性和靈活性
Adobe ™ Experience Manager Sites Connector for OpenText Digital Asset Management by CyanGate
行業擴展
適用於產業垂直領域的專業擴充功能。
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全面的平台擴充功能，用於管理醫療、法律和法規 (MLR) 的審查和批准，確保合規性，並改善治理
由 Acheron 提供技術支援的 OpenText Digital Asset Management 醫療、法律及監管審核
部署
探索適用於任何規模全球組織的可擴展和彈性部署選項。
服務
透過認證專家的指導加速數位轉型。
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透過認證專家使您的資訊管理現代化
專業服務
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將支援轉化為您的策略優勢
支援服務
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透過專家指導、託管服務等，達成商業目標
客戶成功服務
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透過專業的 IT 服務管理釋放您的內部團隊
管理服務
訓練
OpenText學習服務提供全面的賦能和學習計劃，加速知識和技能的提升。
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了解如何自訂和整合 OpenText Digital Asset Management
OpenText Digital Asset Management 培訓
社群
探索我們的 OpenText 社群。與個人及公司聯繫以獲得見解和支持。參與討論。
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探索想法、參與討論並拓展人脈
OpenText 的論壇
高級支援
透過專業團隊，為您的複雜 IT 環境提供關鍵任務支援，從而最大化發揮 OpenText 解決方案的價值。
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獲得技術和策略專家的個人化一對一協助
高級支援
OpenText DAM resources
OpenText Digital Asset Management
Read the product overviewProtecting your most valuable asset
Read the executive briefHow to start your digital asset management journey
View the infographic5 key considerations when starting your DAM journey
Read the white paperEmerging use cases for digital asset management
Read the white paperThrive in the digital world with enterprise performance digital asset management
Read the executive briefMeet the new challenges of digital evidence management
Read the executive briefProtecting your most valuable asset
Read the executive briefHow to start your digital asset management journey
View the infographic5 key considerations when starting your DAM journey
Read the white paperEmerging use cases for digital asset management
Read the white paperThrive in the digital world with enterprise performance digital asset management
Read the executive briefMeet the new challenges of digital evidence management
Read the executive briefDAM simplified with OpenText
Watch the video
San Jose Sharks drive fan engagement with OpenText DAM for SAP Solutions
Watch the video-
Digital asset management (DAM) is the practice of storing, organizing, and distributing rich media assets such as images, videos, documents, and creative files from a centralized platform. A DAM system gives teams instant access to approved content, eliminates version confusion, and streamlines workflows across marketing, creative, and brand teams. OpenText digital asset management solutions go further by connecting asset management to the broader customer experience lifecycle, so content drives engagement rather than sitting in a library.
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Experience Aviator for OpenText DAM unlocks the full potential of rich media through compliance-ready AI enrichment, automated tagging, and multichannel optimization. It enables AI-assisted content generation, smart cropping, and usage-based recommendations so marketers and creatives can produce on-brand visuals directly from prompts and deliver consistent, compliant experiences at scale.
AI-powered tagging improves searchability, accelerates asset discovery and reuse, and reduces manual work across teams.
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OpenText Digital Asset Management is built for enterprise scale. It supports large libraries of rich media assets, high-volume ingestion, and concurrent users across global teams without performance degradation. Role-based access controls, multi-tenant architecture, and configurable governance frameworks ensure that growth doesn't come at the cost of security or brand consistency. As part of our broader digital asset management portfolio, OpenText DAM scales across your content operations, from regional campaigns to enterprise-wide brand asset programs.
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A modern DAM system manages the full spectrum of rich media assets: images, video, audio, PDFs, brand guidelines, creative source files, presentations, and 3D or AR content. OpenText Digital Asset Management is built to handle high-volume, mixed-format libraries with consistent metadata, governance, and rights management across every file type. It is an effective brand asset management hub for global teams working across multiple channels and regions.
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The strongest digital asset management solutions combine robust search and metadata with workflow automation, rights management, and seamless integrations into your existing MarTech stack. Look for brand asset management capabilities that enforce consistency across regions and channels, AI-powered tagging to reduce manual effort, and flexible deployment options with enterprise scalability. OpenText DAM delivers all of these within a broader CX platform, so your assets connect directly to personalization, content delivery, genAI, and customer journey tools.
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OpenText Digital Asset Management is available as a cloud-hosted SaaS solution, an on-premises deployment, or a hybrid configuration. This gives enterprise organizations the flexibility to meet their security, compliance, and infrastructure requirements. Whether you're a regulated industry requiring data sovereignty or a global brand prioritizing scalability, OpenText digital asset management solutions are designed to adapt to your environment without sacrificing performance or governance capabilities.
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OpenText Digital Asset Management lets you leverage a wide range of integrations from OpenText and our partners for seamless connectivity and efficient workflows. This connectivity turns your brand asset management repository into an active content supply chain, ensuring rich media assets flow automatically to the right channels, campaigns, and customer touchpoints without manual handoffs or re-uploads.
Forrester names OpenText a Leader in digital asset management
Leading analyst firm recognizes OpenText’s scalability and growing AI features in DAM.
Read the blog
AI that knows your customer: Smarter experiences start here
See how Experience Aviator speeds up content, communications, and digital assets generation.
Read the blog
OpenText recognized as a leader in the Omdia Universe DXM 2025
OpenText is recognized for strengths in key DXM capabilities, analytics, and AI.
Read the blog
What’s new in OpenText Digital Asset Management
Get the latest highlights in DAM innovation.
Read the blog
Generative AI in digital asset management
Learn more about how AI is changing the game in DAM.
Read the blog
6 reasons to integrate digital asset management with your web CMS
How to integrate rich media in digital experience management.
Read the blog
IDC MarketScape names OpenText a leader in intelligent digital asset management
DAM systems are a crucial part of modern brand management.
Read the blog
