OpenText Digital Asset Management
利用企业数字资产管理推动富媒体工作流程
了解 OpenText 为何成为 DXM 市场的领导者获取Omdia 报告
企业数字资产管理
您的团队需要能够创建、协作并高效交付优质且一致的品牌化内容，这意味着您的组织需要实施便捷、统一的数字资产管理解决方案。
OpenText™ Digital Asset Management 是一项灵活的企业级解决方案，用于大规模管理富媒体。它利用元数据、版本控制和权限，助您轻松查找并安全使用资产。通过内置的审核和批准流程，高效推进工作。使用生成式 AI 进行更智能的搜索、自动标记和图像创建，确保团队能够制作更多内容、复用更多资源，并维护品牌形象。
为什么选择 OpenText Digital Asset Management？
一款具备速度、灵活性和规模的企业级 DAM，能够为每个团队提供支持。
- 顶级
分析师认可的数字资产管理解决方案
DAM 软件在性能、可扩展性和创新性方面一直受到行业分析师的认可。 - 1B+
资产管理——专为大型企业打造
支持海量内容库、多种格式和全球团队，具备无限的可扩展性。 - 360° 全方位
端到端资产控制的全面覆盖
通过自动化和 AI 技术，实现富媒体生命周期的全面可视化和治理。
OpenText DAM 与 Adobe® Premiere® 的集成是一项重大突破。该平台强大的搜索功能和便捷的工具让我们的团队毫不犹豫地做出选择。
用例
赋能市场营销、创意、IT 和商务团队，提供符合其需求的数字资产工作流。从加速营销活动到全渠道交付，OpenText DAM 可帮助每个角色以快速且一致的方式管理并扩展富媒体。
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使用具有集中控制、AI 标记和工作流程自动化功能的 DAM 软件管理各部门的富媒体资产，提高效率并降低风险。
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使用 AI 驱动的标签功能自动标记图像和视频，使数字资产管理更快、更准确，并减少人工干预。
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将 OpenText DAM 与营销、PIM、创意和商务工具连接，以简化数字化工作流程并提升生产力。
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将品牌认证的资产从您的 DAM 库中传送到网站、移动应用、社交媒体、电子邮件和标牌，以确保全渠道一致性。
关键功能
利用专为富媒体管理而设计的企业级 DAM 软件的强大功能。
个性化主页和精选内容发现
为每个品牌、部门或受众量身定制基于角色的可组合主页和精选内容展示，以缩短搜索时间并加快发现速度。
AI 驱动的媒体标记与搜索
自动标记富媒体资产，在几秒钟内确定合适的图像。AI 驱动的富媒体、自然语言和反向图像搜索功能，可助您轻松查找、理解和复用资产。
了解 OpenText™ Experience Aviator™
AI 图像生成
通过文字提示，将您的创意立即转化为高质量视觉效果。描述您的愿景，见证其变为现实。
创意协作工具
通过内置审核、标记和审批工作流程，促进内外部团队更快地进行内容制作。
资产库管理
通过结构化的元数据、版本控制和权限管理来组织和保护数字资产，确保品牌使用的一致性。
部署灵活性
提供灵活的部署方案（包括本地、云端或混合部署）以满足组织的 IT 战略、安全需求和预算要求。
集成 API 和连接器
借助开箱即用的连接器和 RESTful API，将 DAM 软件与创意、营销和商务平台相连接。
全渠道交付引擎
面向多个渠道和设备生成并交付自适应版本，确保全域内容一致性。
如何购买
OpenText Digital Asset Management
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工作流与协作工作区  |
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| 数字资产编辑和管理 |
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| 元数据管理 |
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| 搜索 |
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| 集成服务和全面的 API |
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附加组件
Experience Aviator
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附加组件
Shutterstock 集成
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附加组件
Adobe Creative Cloud 集成
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| 私有云 |
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| 托管服务 |
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利用云服务提供商额度，即可启用
可直接从 OpenText 获取，或从您偏好的云市场获取。
Google Cloud MarketplaceLearn more
在 Google Cloud 上发布，实现 AI 驱动的速度和洞察力
Microsoft MarketplaceLearn more
在 Azure 上运行，实现安全的企业级集成
全面集成
利用 OpenText 及其合作伙伴提供的各种集成，实现无缝连接和高效工作流。
Adobe After Effects
Adobe Experience Cloud
Adobe Illustrator
Adobe InCopy
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
Adobe Workfront
Amazon CloudFrontAWS Rekognition
CI Hub
Figma
Getty Images
Google Docs
Google Drive
Google Sheets
Google Slides
Google Vertex Imagen AI
Google Vision AI
Highspot
Hootsuite
Microsoft Azure AI
Microsoft Azure CDN
Microsoft Active Directory
MS Entra ID (Azure AD)
Microsoft Excel
Microsoft OneDrive
Microsoft Outlook
Microsoft PowerPoint
Microsoft SharePoint
Microsoft Word
Okta Authentication
Salesforce Marketing CloudSalesforce Sales Cloud
Salsify ProductXM
SAP C/4 HANASAP S/4 HANA
Shutterstock
Sketch
Vidyard
WordPress
YouTube加速提升 OpenText DAM 的价值
Add-ons
利用值得信赖的合作伙伴提供的附加组件扩展 OpenText Digital Asset Management。
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利用模板和文本叠加层，从存储在 DAM 库中的资产创建原创、符合品牌标准的内容
由 Mediawide 提供的 OpenText Digital Asset Management 的 Asset Builder
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赋能创意和营销团队，在一个平台上管理所有与媒体相关的工作流程，从初始请求到最终交付
由 Acheron 支持的 OpenText™ Digital Asset Management 营销项目管理解决方案
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将 FADEL 业界领先的使用权管理平台嵌入创意流程，规避高昂的许可证违规成本
适用于 OpenText Digital Asset Management 的 Rights Cloud（由 FADEL 提供）
合作伙伴
OpenText 帮助客户找到合适的方案、恰当的支持与理想的结果。
全球系统集成商 (GSI)
这些 GSI 均已接受 OpenText 解决方案相关培训和认证，所提供的服务能够提升独立解决方案的价值。
集成
利用 OpenText 及其合作伙伴提供的各种集成，实现无缝连接和高效工作流。
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通过整合 DAM 和 Web CMS，简化内容创建流程，并确保所有数字渠道的品牌一致性
OpenText™ Web CMS
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轻松无缝地与内外部设计师协作，同时保持机密性
OpenText™ Hightail
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将媒体无缝集成到 Salesforce 流程中，提升体验。支持 Sales Cloud 和 Marketing Cloud
Acheron 提供的 Salesforce Connector for OpenText Digital Asset Management
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加速并标准化在客户沟通中添加富媒体，使用市场领先的 CCM
OpenText™ Communications
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将 AEM Sites 与 OpenText DAM 集成，以提升可扩展性和灵活性
适用于 OpenText Digital Asset Management 的 Adobe™ Experience Manager Sites Connector（由 CyanGate 提供）
行业扩展
针对行业垂直领域的专用扩展。
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全面的平台扩展，用于管理医疗、法律和监管 (MLR) 审查和批准，确保合规性并改善治理
Acheron 对 OpenText Digital Asset Management 进行医疗、法律和监管审查
部署
探索适用于各类跨国组织、可扩展且灵活的部署方案。
服务
在认证专家的指导下，加速实现数字化转型。
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通过认证专家实现信息管理现代化
专业服务
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将支持转化为您的战略优势
支持服务
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通过专家指导、托管服务等实现业务目标
客户成功服务
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通过专业的 IT 服务管理解放您的内部团队
托管服务
培训
OpenText 学习服务提供全面的赋能和学习项目，加速提升知识和技能水平。
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了解如何自定义和集成 OpenText Digital Asset Management
OpenText Digital Asset Management 培训
社区
探索我们的 OpenText 社区。与个人和企业建立联系，获取洞察和支持。参与讨论。
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探索想法、加入讨论并建立人脉
OpenText 的论坛
高级支持
通过专门的专家团队，为您的复杂 IT 环境提供关键任务支持，优化 OpenText 解决方案的价值。
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获得技术和战略专家提供的个性化一对一协助
高级支持
OpenText DAM resources
OpenText Digital Asset Management
Read the product overviewProtecting your most valuable asset
Read the executive briefHow to start your digital asset management journey
View the infographic5 key considerations when starting your DAM journey
Read the white paperEmerging use cases for digital asset management
Read the white paperThrive in the digital world with enterprise performance digital asset management
Read the executive briefMeet the new challenges of digital evidence management
Read the executive briefProtecting your most valuable asset
Read the executive briefHow to start your digital asset management journey
View the infographic5 key considerations when starting your DAM journey
Read the white paperEmerging use cases for digital asset management
Read the white paperThrive in the digital world with enterprise performance digital asset management
Read the executive briefMeet the new challenges of digital evidence management
Read the executive briefDAM simplified with OpenText
Watch the video
San Jose Sharks drive fan engagement with OpenText DAM for SAP Solutions
Watch the video-
Digital asset management (DAM) is the practice of storing, organizing, and distributing rich media assets such as images, videos, documents, and creative files from a centralized platform. A DAM system gives teams instant access to approved content, eliminates version confusion, and streamlines workflows across marketing, creative, and brand teams. OpenText digital asset management solutions go further by connecting asset management to the broader customer experience lifecycle, so content drives engagement rather than sitting in a library.
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Experience Aviator for OpenText DAM unlocks the full potential of rich media through compliance-ready AI enrichment, automated tagging, and multichannel optimization. It enables AI-assisted content generation, smart cropping, and usage-based recommendations so marketers and creatives can produce on-brand visuals directly from prompts and deliver consistent, compliant experiences at scale.
AI-powered tagging improves searchability, accelerates asset discovery and reuse, and reduces manual work across teams.
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OpenText Digital Asset Management is built for enterprise scale. It supports large libraries of rich media assets, high-volume ingestion, and concurrent users across global teams without performance degradation. Role-based access controls, multi-tenant architecture, and configurable governance frameworks ensure that growth doesn't come at the cost of security or brand consistency. As part of our broader digital asset management portfolio, OpenText DAM scales across your content operations, from regional campaigns to enterprise-wide brand asset programs.
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A modern DAM system manages the full spectrum of rich media assets: images, video, audio, PDFs, brand guidelines, creative source files, presentations, and 3D or AR content. OpenText Digital Asset Management is built to handle high-volume, mixed-format libraries with consistent metadata, governance, and rights management across every file type. It is an effective brand asset management hub for global teams working across multiple channels and regions.
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The strongest digital asset management solutions combine robust search and metadata with workflow automation, rights management, and seamless integrations into your existing MarTech stack. Look for brand asset management capabilities that enforce consistency across regions and channels, AI-powered tagging to reduce manual effort, and flexible deployment options with enterprise scalability. OpenText DAM delivers all of these within a broader CX platform, so your assets connect directly to personalization, content delivery, genAI, and customer journey tools.
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OpenText Digital Asset Management is available as a cloud-hosted SaaS solution, an on-premises deployment, or a hybrid configuration. This gives enterprise organizations the flexibility to meet their security, compliance, and infrastructure requirements. Whether you're a regulated industry requiring data sovereignty or a global brand prioritizing scalability, OpenText digital asset management solutions are designed to adapt to your environment without sacrificing performance or governance capabilities.
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OpenText Digital Asset Management lets you leverage a wide range of integrations from OpenText and our partners for seamless connectivity and efficient workflows. This connectivity turns your brand asset management repository into an active content supply chain, ensuring rich media assets flow automatically to the right channels, campaigns, and customer touchpoints without manual handoffs or re-uploads.
Forrester names OpenText a Leader in digital asset management
Leading analyst firm recognizes OpenText’s scalability and growing AI features in DAM.
Read the blog
AI that knows your customer: Smarter experiences start here
See how Experience Aviator speeds up content, communications, and digital assets generation.
Read the blog
OpenText recognized as a leader in the Omdia Universe DXM 2025
OpenText is recognized for strengths in key DXM capabilities, analytics, and AI.
Read the blog
What’s new in OpenText Digital Asset Management
Get the latest highlights in DAM innovation.
Read the blog
Generative AI in digital asset management
Learn more about how AI is changing the game in DAM.
Read the blog
6 reasons to integrate digital asset management with your web CMS
How to integrate rich media in digital experience management.
Read the blog
IDC MarketScape names OpenText a leader in intelligent digital asset management
DAM systems are a crucial part of modern brand management.
Read the blog
