OpenText Web CMS
利用領先的 CMS 提升跨通路的網路體驗
了解 OpenText 何以成為 DXM 市場領導者取得 Omdia 報告
全面的網站內容管理
企業使用者、開發人員和創意人員如何在不影響規模、效能、安全性和合規性的情況下，為整個團隊提供豐富的媒體、數據和資產？
OpenText™ Web CMS 是一款強大且易於使用的內容管理系統。透過單一平台介面，技術使用者可以在混合式無頭環境中使用他們所選擇的工具，商業使用者可利用生成式 AI 工具簡化其網站體驗的創作，團隊則可利用豐富數位資產和資料創造完整且吸引人的旅程。
為什麼選擇 OpenText Web CMS？
使用可擴展且可延伸的架構，與 OpenText™ Experience Cloud 無縫整合，簡化網頁內容管理，管理所有客戶體驗。
- 現代
網站 CMS 平台
強大且具企業級功能，支援複雜的工作流程、個人化、多站點管理及廣泛整合。
OpenText Web CMS 的新功能 - 50%
更快上市時間
看看一家全球科技公司如何透過 OpenText Web CMS 打造可組合的數位體驗，加速出版並提升 10％的互動率。
閱讀客戶故事 - 99.9%
可用性
輕鬆達成服務水準協議（SLA），並幾乎完全可用。
閱讀有關 OpenText 託管服務的資訊
使用案例
只有具凝聚力且直覺的存在，才能在每個接觸點提供一致性、可及性和價值，從而將隨意的訪客轉變為忠實的擁護者。你如何兌現品牌承諾，提供卓越的網絡體驗？
主要功能
使用強大的生成式 AI 增強型網頁內容管理工具改造數位體驗，讓您的團隊能在所有接觸點建立、個人化，並最佳化客戶歷程。以無縫的數位體驗推動互動和轉換。
Figma 設計上傳
突破從設計到體驗的循環，讓團隊能直接將 Figma 設計上傳至 OpenText Web CMS，建立可作為基礎品牌範本的網頁，而無需編碼。
易於使用的網頁編輯與發佈
透過提供GenAI、所見即所得（WYSIWYG）編輯、拖放元件和互動式應用程式部署的網頁撰寫功能，加速從建立到發佈的週期——動動手指即可預覽和發佈。
Web應用程式
讓使用者利用網頁應用程式程式碼與資料（計算機、互動地圖與嚮導）提供動態體驗。在使用單一平台時，彌合開發人員與業務使用者之間的差距。
旅程編排與多渠道洞察
建立 端到端的旅程，並利用 OpenText™ Core Journey 中的事件追蹤與動作提供 360 度視圖。整合 Google Analytics，提供完整視角以優化體驗。
靈活的混合式與無頭CMS選項
提供多種選項來創建和發佈內容。將內容推送至網站，提供連結、無頭及混合選項。將資料的創建或使用與傳遞及呈現分開。
可擴展、可擴充的架構
提供開放、穩健且靈活的平台架構，確保安全性、合規性、整合性及效能需求得到滿足。雲端原生 Kubernetes 可根據您的需求進行擴展。
整合
Google Cloud
Google BigQuery
Vertex AI
Google Translate
Google Lighthouse 
Google Analytics
Google Vision
Microsoft Office
Microsoft 365
Salesforce
Vidyard
Apache Solr
Amazon Comprehend
網站改進
亞馬遜網路服務 (AWS)
Google 雲端硬碟
Azure Translator加速 OpenText Web CMS 的價值
Add-ons
透過先進的測試與目標設定、客戶旅程協作、智慧豐富媒體管理、嵌入式 AI 及客戶數據解決方案，最大化您的數位體驗平台的影響力。
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打造、測試並推出引人入勝且個人化的網頁體驗
OpenText™ Core Web Optimization
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個性化網頁體驗和溝通以促進客戶忠誠度
OpenText™ Customer Data
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使用 genAI 提升網頁體驗與客戶溝通
OpenText™ Experience Aviator
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透過資料驅動的旅程管理改變客戶體驗
OpenText™ Core Journey
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透過輕鬆且安全地存取豐富的媒體資產打造品牌一致性
OpenText™ Digital Asset Management
整合
無縫接入您現有的行銷技術堆疊，並具備廣泛的整合功能。
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透過部署在安全且全球擴展的平台上的 OpenText 應用程式，優化效能並降低成本
Google Cloud™
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使用部署在 AWS 上的 OpenText 應用程式來現代化資訊管理
Amazon Web Services® (AWS®)
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與最新版本的 Microsoft Office 應用程式無縫整合
Microsoft 365®
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整合線上影片平台以增加潛在客戶並加速銷售流程
Vidyard®
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與 Google Marketing Platform 無縫整合，獲取全面的數據和分析
Google Analytics™ 和 Google BigQuery™
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加速遷移並現代化資訊管理，使用部署在 Microsoft Azure 雲端平台上的 OpenText 應用程式
Microsoft Azure®
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自動化 Salesforce 相關內容，並獲得真正的 360 度客戶視圖
Salesforce®
部署
探索適用於任何規模全球組織的可擴展和彈性部署選項。
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透過 OpenText Thrust API 為 AI 做好準備
OpenText Aviator Thrust
服務
透過認證專家的指導加速數位轉型。
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透過認證專家使您的資訊管理現代化
專業服務
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將支援轉化為您的策略優勢
支援服務
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透過專家指導、託管服務等，達成商業目標
客戶成功服務
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透過專業的 IT 服務管理釋放您的內部團隊
管理服務
合作夥伴
OpenText 協助客戶找到合適的解決方案、適當的支援和適當的結果。
全球系統整合商（GSI）
這些 GSI 均已接受 OpenText 解決方案的培訓和認證，提供的服務可提升獨立解決方案的價值。
訓練
全面的賦能與學習計畫，加速知識與技能的提升。
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OpenText Web CMS 培訓
了解更多
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無限次使用個人化等級的訓練，滿足您的需求
學習訂閱
社群
探索我們的 OpenText 社群。與個人及公司聯繫以獲得見解和支持。參與討論。
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探索想法、參與討論並拓展人脈
OpenText 的論壇
高級支援
透過專業團隊，為您的複雜 IT 環境提供關鍵任務支援，從而最大化發揮 OpenText 解決方案的價值。
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獲得技術和策略專家的個人化一對一協助
高級支援
OpenText Web CMS resources
OpenText Web’s translation automation
Read the product overviewOpenText Web’s enhanced targeting
Read the product overviewOpenText Web’s intelligent content creation
Read the product overviewOpenText Web’s content source integration framework
Read the product overviewOpenText Web
Read the product overviewOpenText Customer Data
Read the product overviewCustomer engagement
Read the solution overviewOpenText Web’s enhanced targeting
Read the product overviewOpenText Web’s intelligent content creation
Read the product overviewOpenText Web’s content source integration framework
Read the product overviewOpenText Web
Read the product overviewOpenText Customer Data
Read the product overviewCustomer engagement
Read the solution overviewPersonalize the customer journey for all your digital channels
Watch the video
Gain a long-term modernization strategy using a short-term agile approach
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Leverage customer insights to boost engagement
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Customer journey success is no accident
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A web content management system is software that lets teams create, edit, organize, and publish content to websites without needing to write code for every change. It manages page templates, publishing workflows, user permissions, and site structure. Enterprise-grade web content management goes further—supporting multi-site governance, localization, and integration with other digital experience systems like personalization, analytics, and customer data platforms.
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OpenText Experience Aviator embeds generative AI directly into OpenText Web CMS to streamline digital experience creation. Using natural language prompts, marketers and designers can quickly generate pages, templates, images, forms, data sources, and page sections—reducing manual effort and accelerating time-to-publish. Experience Aviator also enables image-to-experience conversion, turning static design layouts into functional web pages and templates with ease.
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A headless web content management system separates the content repository from the presentation layer. Content is delivered via API to any front end—web, mobile, kiosk, or other channel. A hybrid CMS offers both API-based delivery for developer-built front ends and a traditional coupled mode for teams that prefer built-in page editing. Hybrid is a common choice for enterprise digital experience management software deployments where different teams have different technical needs.
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Digital experience management refers to how organizations plan, deliver, and optimize the interactions customers have across digital touchpoints. Digital experience management software brings together web content management, personalization, analytics, and customer journey tools in one platform. It matters because fragmented tools make it hard to deliver consistent, relevant experiences at scale, affecting both acquisition and retention.
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OpenText Web CMS is part of a broader digital experience management software suite that includes journey orchestration, customer communications, and analytics. Within OpenText Web CMS, you can segment content delivery based on audience attributes and connect to analytics platforms to track engagement. For deeper journey analytics, OpenText's broader platform provides more capability beyond Web CMS.
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OpenText Web CMS lets you seamlessly plug into your existing marketing technology stack through broad integrations with CRM tools, marketing automation tools, analytics, and customer data platforms. As part of a broader digital experience management software suite, it has native integrations with other OpenText products—including customer communications and identity management.
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OpenText Web CMS is available as a cloud-managed service, on-premises deployment, or hybrid configuration. Cloud deployment is increasingly the default for new implementations and reduces infrastructure overhead. On-premises deployment remains an option for organizations with strict data residency or compliance requirements. The right choice depends on your IT governance model, existing infrastructure, and how the web content management system fits into your broader architecture.
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A traditional CMS focuses on managing and publishing website content. OpenText Web CMS is positioned as part of a broader digital experience platform that extends web content management with multi-channel delivery, personalization, portal experiences, and integration into enterprise systems. The distinction matters most for organizations that want a single vendor to support the full digital experience, not just website content management in isolation.
AI that knows your customer: Smarter experiences start here
Put AI to work and speed up content, communications, and digital assets generation.
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OpenText recognized as a leader in the Omdia Universe DXM 2025
OpenText is recognized for strengths in key DXM capabilities, analytics, and AI.
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What’s new in OpenText Web CMS
Web experiences have rapidly changed and become increasingly more interactive, more dynamic.
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The ROI of digital experience modernization
Maintaining the status quo can be risky—see why modernization is a top priority for leading firms.
Read the blog
Top 9 reasons to modernize your web content management with OpenText Web CMS
Build holistic omnichannel engagement.
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Unveiling OpenText’s leadership position in digital experience management
Providing a captivating digital experience is challenging and the web is always evolving.
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