消费品行业
通过数据驱动、以客户为中心的体验，加速拉动需求并提升忠诚度
概述
消费包装品 (CPG) 公司在供应商、品牌、渠道和客户组成的复杂生态系统中运营。成功与否取决于其能否管理大量内容、安全连接贸易伙伴、维持业务弹性并保护敏感数据。OpenText 助力零售和 CPG 组织简化运营、改善协作，并在整个价值链中安全扩展。
精选消费品解决方案
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OpenText™ Business Network
一次连接，即可通过安全的 B2B 集成平台触达一切
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OpenText™ Trading Grid
功能强大的集成始于一个智能连接平台
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OpenText™ Core Content Management
智能云内容管理系统可无缝集成到您的关键业务应用程序中
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OpenText™ Cybersecurity Cloud
用于企业保护的集成网络安全解决方案
探索更多消费品解决方案
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提升供应链的灵活性，增强弹性，快速引入合作伙伴，预测供需变化，并全面跟踪货物运输。
供应链整合使用集成供应链解决方案实现供应链流程的自动化和优化
采购到付款解决方案优化采购到付款流程，全面掌握供应链的端到端可视性
货物追踪和追溯解决方案实现扩展生态系统中货运和资产的端到端可视性
供应链自动化连接您的贸易伙伴并自动执行增加收入的流程
道德供应链通过可持续的供应链解决方案构建坚实的数字基础
OpenText 的与众不同之处
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专为应对零售业务和复杂问题而设计
在全球生态系统中，利用成熟的内容、集成和 IT 运营平台，优化大批量零售业务运营流程。
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互联供应链生态系统
实现与数千家供应商、物流合作伙伴和服务提供商的安全、标准化协作。
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通过设计提高运营韧性
利用面向 CPG 组织的 ITOM 解决方案，在需求高峰期监控性能、预防中断并维持正常运行。
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将安全措施嵌入所有运营环节
利用身份、访问和数据保护功能，保护敏感的零售和消费者数据，同时不拖慢业务速度。
Consumer goods resources
Digital threads for consumer goods manufacturers
Learn moreStrengthen retail security with dynamic zero trust architecture
Read the solution overviewTransform consumer goods manufacturing with digital thread technology
Read the solution overviewScale confidently for retail peak seasons
Read the top reasonsDigital threads: The consumer goods manufacturing game-changer
Read the top reasonsStrengthen retail security with dynamic zero trust
Read the top reasonsMaster seasonal retail peaks with performance engineering excellence
Read the solution overviewStrengthen retail security with dynamic zero trust architecture
Read the solution overviewTransform consumer goods manufacturing with digital thread technology
Read the solution overviewScale confidently for retail peak seasons
Read the top reasonsDigital threads: The consumer goods manufacturing game-changer
Read the top reasonsStrengthen retail security with dynamic zero trust
Read the top reasonsMaster seasonal retail peaks with performance engineering excellence
Read the solution overview
Automate and future-proof e-Invoicing to meet impending mandates
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Check all the boxes with total experience powered by OpenText
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Improve supply chain visibility with IoT solutions
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OpenText™ Business Network by the numbers
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Coop Schweiz case study
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OpenText helps consumer goods organizations manage information across complex value chains. Solutions support content management, supplier integration, operational resilience, and data protection to improve efficiency, visibility, and control across brands, regions, and partners.
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OpenText solutions are used by IT, supply chain, operations, finance, security, and compliance teams. These teams rely on OpenText to manage product and supplier content, connect trading partners, monitor operations, and protect sensitive data.
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OpenText Business Network enables secure, standardized digital integration with suppliers, logistics providers, and retailers. This helps consumer goods companies onboard partners faster, automate transactions, and improve visibility across global supply chains.
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Yes. OpenText combines content management, IT operations monitoring, and security capabilities to help consumer goods organizations scale without increasing risk, disruption, or complexity—especially during peak demand or rapid growth.
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OpenText helps protect product, supplier, financial, and customer data through identity, access, and information protection capabilities. This supports compliance with regional regulations while enabling secure collaboration across extended ecosystems.
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OpenText enables consumer goods companies to manage product information, digital assets, contracts, and regulatory documents in a centralized, governed environment across brands and regions.
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Yes. OpenText integrates with leading ERP, supply chain, and finance systems to embed content, automate transactions, and securely exchange data across internal teams and external partners.
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OpenText IT operations and information management solutions help consumer goods companies monitor performance, reduce disruptions, and maintain service continuity during seasonal peaks, promotions, and rapid scale.
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Road to FSMA 204 compliance: Regulatory push to improve food traceability and safety
See why FSMA represents a significant shift in how food safety is managed in the US.
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Learn how Meike Weber-Keßler is using OpenText™ Content Cloud to improve efficiency.
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AP automation helps LuLu Group International deliver seamless shopping experiences
See how OpenText™ Vendor Invoice Management for SAP® Solutions enables 50% faster product restocks.
Read the blogManaging seasonal scale in retail
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脚注
脚注
- [1] Consumer Goods，《2025 年消费者现状：当颠覆成为常态》。
- [2] Deep Dive，《2026 年值得关注的 8 个杂货行业趋势》。
- [3] Retail Trends，《2026 年零售业的 10 大趋势与预测》。
- [4] Deloitte，《2026 年消费品行业展望》。
- [5] Circana，《解读 2026 年推动增长的消费者营销趋势》。
- [6] Supply Chain Brain，《2026 年零售供应链的发展趋势》。