OpenText Core Journey
Élevez vos communications client en engagements orchestrés
La gestion des parcours et l'IA transforment l'expérience clientDécouvrez comment dans le document du CIO
Offrez des expériences incroyables avec un logiciel de gestion du parcours client
Les expériences client véritablement engageantes commencent par des insights et des analyses tirées des données capturées lors des interactions avec les clients. Comment les professionnels du CX peuvent-ils obtenir les analyses en temps réel et l'orchestration dont ils ont besoin pour créer les communications hautement personnalisées que les clients attendent ?
Designed for CX teams, communication analysts, and business users, OpenText™ Core Journey collects and analyzes event data across channels, devices, and applications. Map and automate next-best actions with AI-powered dashboards and easy-to-use orchestration tools. And boost retention using the new Engagements functionality to design, orchestrate, and continuously optimize customer journeys—all through a single unified dashboard.
Pourquoi OpenText Core Journey ?
Move beyond fragmented experiences by unifying communications, messaging, and journey orchestration. As part of the OpenText Experience portfolio, OpenText Core Journey helps teams deliver connected content, automate engagements, and drive retention.
- Fiabilité éprouvée
Keep more customers with unified journeys across channels
Organizations cite improved customer retention as a key metric of success for omnichannel engagement platforms, and OpenText Core Journey delivers. - Proactif
Turn renewals (policies, subscriptions, etc.) into retention opportunities
Proactively trigger personalized renewal journeys that speak directly to your customers’ needs and keep them on board.
Voyez-le en action - propulsé par l'IA
Automate decisions using AI and rules-based logic
Use next-best actions to trigger contextual, personalized experiences that reinforce engagement before customers leave.
Learn about Aviator AI
Cas pratiques
OpenText Core Journey enables marketing, CX, and business teams to orchestrate continuous awareness, decision, and retention interactions. Build brand trust, confidence, and long-term relationships with customers.
-
Collectez des données comportementales depuis n'importe quel canal pour éclairer les insights de parcours et l'automatisation en temps réel à travers les fonctions de l'entreprise.
-
Créez des tableaux de bord qui montrent comment les clients interagissent à chaque étape de leur parcours, de la sensibilisation à la conversion, aidant ainsi les équipes à identifier les abandons, à améliorer les taux de conversion et à optimiser les expériences.
-
Automatisez les actions optimales suivantes à l'aide de flux de travail déclenchés par le comportement et de règles métier sur tous les canaux numériques et assistés.
-
Get the visibility you need to directly speak to customer needs and concerns for key awareness, decision, and retention events. Build brand trust, confidence, and long-term relationships.
-
Utilisez l'analyse des parcours et les signaux en temps réel pour identifier les clients à risque et réduire de manière proactive le taux de désabonnement.
-
Déclenchez des communications personnalisées sur tous les canaux et applications clés en fonction des préférences et des comportements en temps réel.
Principales caractéristiques
Exploitez les fonctionnalités avancées des logiciels de gestion du parcours client conçus pour l'agilité et la perspicacité.
Unified engagements
Reduces complexity and accelerates execution by allowing teams to design, launch, and optimize communications, messaging, and journeys via a single interface.
Event-driven orchestration
Creates customer journeys from interactions pulled from different sources. The journey contains selected customer events as well as conditional and follow-up actions with insights at every data point.
AI-ready journey insights
Drives real-time analysis, journey automation, personalized experiences, and recommendations for next-best actions through journey metadata and metrics.
Journey editing and optimization
Allows teams to update customer journeys without resetting performance metrics, enabling continuous improvement.
Capture de données d'événement
Suit les événements et les données comportementales des clients depuis n'importe quel canal pour alimenter les décisions d'engagement et déclencher des expériences personnalisées.
Rapports de tableau de bord
Crée des tableaux de bord en temps réel qui aident les utilisateurs professionnels à surveiller les baisses de performance et les conversions tout au long du parcours, et à prendre des décisions éclairées.
Intégrations fluides
Se connecte à OpenText Experience Cloud et à des systèmes tiers pour unifier les workflows de gestion du parcours client.
Accélérez la valeur d’OpenText Core Journey
Déploiement
Découvrez des options de déploiement évolutives et flexibles pour des organisations mondiales de toute taille.
-
Simplifier l'intégration et l'adoption de l'informatique dématérialisée grâce à un gestionnaire de la réussite des clients
Services de cloud public
-
Libérez des ressources, optimisez les performances et résolvez rapidement les problèmes
OpenText Off Cloud Managed Services
-
Optimisez votre investissement dans le cloud privé grâce aux conseils d'un expert
OpenText Private Cloud
-
Analyze customer journey data
API d'OpenText Developer Cloud
Intégrations
Intégrez-vous sans effort à votre pile technologique marketing existante grâce à des intégrations étendues.
-
OpenText™ Core Communications
Learn how AI can transform everything from customer communications content creation to document accessibility solutions
-
OpenText Core Messaging
Messagerie intelligente. Plusieurs canaux. Une solution.
-
OpenText Communications
Transformez les communications en expériences client engageantes
-
OpenText Web CMS
Améliorez les expériences web sur tous les canaux grâce à un CMS de premier plan
Services
Accélérez votre transformation numérique grâce aux conseils d'experts certifiés.
-
Modernisez votre gestion de l'information grâce à des experts certifiés
Services professionnels
-
Transformez l'assistance en avantage stratégique
Services de soutien
Partenaires
OpenText aide ses clients à trouver la solution et l’assistance adaptées, pour obtenir le résultat souhaité.
Intégrateurs de systèmes mondiaux (GSI)
Ces GSI sont formés et certifiés sur les solutions OpenText, offrant des services qui améliorent la valeur des solutions autonomes.
Formations
OpenText Learning Services propose des programmes complets d'habilitation et de formation pour accélérer l'acquisition de connaissances et de compétences.
-
Répondez aux exigences de tous types d'utilisateurs pour une adoption efficace
Services de formation
-
Accès illimité à la formation avec des paliers personnalisés pour répondre à vos besoins
Abonnements aux formations
Communautés
Explorez nos communautés OpenText Entrez en contact avec des particuliers et des entreprises pour toute demande d’informations et d’aide. Participez à la discussion.
-
Explorez des idées, participez à des discussions et nouez des relations
Forums d'OpenText
Assistance Premium
Optimisez la valeur de votre solution OpenText grâce à des experts dédiés fournissant une assistance critique à votre environnement informatique complexe.
OpenText Core Journey resources
Top reasons to choose OpenText Core Journey
Read the top reasonsOpenText ISO 27001, ISO 27017, ISO 27018, SOC2 Type II certifications
Read the white paper5 clever ways to keep customer coming back
Read the playbookOpenText Core Journey
Read the product overviewMove the needle with OpenText Core Journey
Read the briefHow to turn meh into magic moments with journey orchestration
View the infographicOpenText ISO 27001, ISO 27017, ISO 27018, SOC2 Type II certifications
Read the white paper5 clever ways to keep customer coming back
Read the playbookOpenText Core Journey
Read the product overviewMove the needle with OpenText Core Journey
Read the briefHow to turn meh into magic moments with journey orchestration
View the infographicCustomer journey success is no accident
Watch the video
Leverage customer insights to boost engagement
Watch the video
OpenText Core Journey
Watch the demo
Visualizing data in OpenText Core Journey
Watch the demo
Mapping the customer journey in OpenText Core Journey
Watch the demo
Orchestrating customer communications in OpenText Core Journey
Watch the demo-
A customer journey is the complete path a customer takes when interacting with a brand across channels and touchpoints over time, from awareness to purchase, onboarding, support, and renewal. It includes every interaction across digital and physical channels and reflects customers’ experiences throughout the lifecycle. Modern customer journeys are dynamic and non-linear, requiring organizations to connect interactions, maintain context, and continuously optimize engagement to improve retention, satisfaction, and long-term customer value.
-
Customer journey orchestration is the process of coordinating customer interactions across channels in real time based on behavior, context, and preferences. It enables organizations to trigger event-driven engagement, deliver personalized communications, and recommend next-best actions throughout the lifecycle. Unlike static journey mapping, orchestration continuously adapts as customer behavior changes, helping organizations move from reactive communication to proactive engagement that improves retention and reduces churn.
-
Artificial intelligence (AI) can improve customer journeys by analyzing customer data to predict behavior, identify patterns, and recommend next-best actions. OpenText™ Experience Aviator™ enables organizations to personalize communications at scale and trigger timely, relevant engagement across channels. It also enhances efficiency by automating routine interactions and supporting decision-making, allowing teams to move from reactive outreach to proactive, data-driven engagement that improves customer satisfaction and retention.
-
Customer journey orchestration platforms integrate with existing systems such as customer communication management (CCM) tools, customer data platforms (CDPs), web content management platforms, and contact centers. Organizations can then—without replacing core systems—unify customer data, maintain context across interactions, and trigger engagement based on real-time signals.
-
Customer journey orchestration works closely with messaging and communication platforms to deliver engagement across channels such as email, SMS, WhatsApp, RCS, and voice. By integrating orchestration with communications, organizations can ensure that messages are not only delivered but also triggered at the right time based on customer behavior, preferences, and journey stage.
-
Customer journey orchestration solutions are typically deployed as cloud-based platforms, allowing organizations to scale quickly and access capabilities without managing infrastructure.
-
Customer journey orchestration platforms support compliance by incorporating consent management, data governance, and privacy controls into engagement workflows. They ensure that communications align with customer preferences and regulatory requirements, such as data protection laws.
-
Implementation timelines vary depending on integration complexity and use cases, but many organizations start with targeted journeys such as onboarding, notifications, or renewals. Modern orchestration platforms enable phased adoption, allowing teams to integrate with existing systems and expand capabilities over time without disrupting current operations.
Why fragmented customer journeys are costing organizations retention
Get IDC Analyst Connection insights on customer retention and journey orchestration.
Read the blog
What’s new in OpenText Core Journey
Elevate customer journeys while unlocking new opportunities.
Read the blog
One workspace. Every engagement
OpenText Core Journey with Engagements is an evolution in unified customer experience orchestration.
Read the blog
Customer communications: how the customer journey shows the way
Unlock insights to personalize experiences.
Read the blog
Drive customer success with OpenText Experience Cloud
Customers and their journeys are at the heart of every thriving business.
Read the blog
Introducing OpenText Core Journey
Customer journeys are more complex than ever, requiring one-to-one personalization across experiences.
Read the blogWhat is customer experience?
Learn moreWhat is customer experience management?
Learn moreWhat is customer intimacy?
Learn moreWhat is customer experience management?
Learn moreWhat is customer intimacy?
Learn more
Passez à l’étape suivante
Contactez-nous
