The company constantly creates and distributes content to stay competitive in a rapidly evolving media and entertainment landscape
Millions of video files, scripts, and marketing materials are stored in digital asset management systems
Needed a way to secure content against data breaches that could spark multi-million-dollar losses
Sought a way to reduce work backlogs by streamlining content upload and tagging processes

A leading name in global entertainment, this company manages a portfolio of well-known media brands.

A spokesperson for the company said, “The media and entertainment market is evolving rapidly. Non-linear streaming has become almost as big as linear television, and new entrants are emerging. To stay competitive, we’re constantly creating and distributing new content.”

To store video files, show scripts, marketing materials, and more, the media and entertainment company relies on its digital asset management (DAM) systems. As well as forming a repository for key media assets, the DAM system enables a network of global partners to download content, translate audio and text, and prepare it for distribution and broadcasting in local markets.

“For any media and entertainment company, the DAM system is mission-critical,” said the spokesperson. “We’re uploading thousands of assets every week, including extremely large 4K video files, so we need a system with exceptional stability and scalability. It also has to be easy to search—we always say an asset isn’t an asset unless your partners can find it quickly.”

High levels of security are essential, too. “One of our competitors suffered a data breach a few years back, which cost them hundreds of millions of dollars,” continued the spokesperson. “If hackers get hold of our unreleased content, it could severely damage its value.”

With the volume of new content rising all the time, the company also wanted to streamline the uploading and curation process. “In the past, we manually added metadata tags to media assets, but this would take countless hours and cause work backlogs. And once items are in the DAM, we relied on email to alert partners, taking additional time,” confirmed the spokesperson.

We regularly upload 4K video files that are up to 600 or 700 GB in size, which is extremely demanding for any DAM system. But OpenText always delivers; the stability is excellent.

Spokesperson
Media and entertainment company

Solution

For many years, the company has relied on OpenText™ Digital Asset Management to store millions of video, text, and image files. After first running the solution on-premises, the company unlocked new efficiencies by moving to the cloud.

Products deployed

OpenText™ Digital Asset Management

Propel rich media workflows with enterprise digital asset management

Creating a central asset store for multiple brands

The company is now using OpenText Digital Asset Management to store and protect assets from across its wider family of brands, with millions of assets securely stored in the central repository.

“This is an exciting time for the company, as we’re working on so much great content,” explained the spokesperson. “With OpenText Digital Asset Management, we are consolidating our content strategy and moving to a single source of information for our major brands, where users can easily search for and locate specific files.”

Migrating 675,000 images to the new solution rapidly

The company migrated the assets of its photography department from an aging third-party DAM to the OpenText solution. This project represented a major challenge: moving more than 675,000 images within a tight timeframe while applying consistent naming conventions for all assets.

“When we demoed OpenText Digital Asset Management to our photography department, they quickly realized it was just what they needed,” said the spokesperson. “We created a new partition in the solution and a portal for them to access their assets, then ran the migration. The whole process was very smooth, and we’re now running demos of OpenText for other departments.”

Streamlining key digital asset management processes

The media and entertainment company is now planning to integrate the OpenText solution with its project tracking systems as well as its homegrown information management tool. These steps will help to streamline asset tagging and categorization during the upload process. Content management tasks, such as managing user access to sensitive assets, are also simplified.

The spokesperson noted, “With OpenText, we have the open API capabilities to ensure seamless integration with our other key systems. Innovation is one area where we see real synergies with OpenText: we are constantly adapting to tackle the challenges of the media and entertainment industry, while OpenText develops flexible new tech solutions.”

We can set very granular security policies within OpenText Digital Asset Management to protect our media content. That gives us real peace of mind that we have taken every step possible to minimize the risk of data leaks.

Spokesperson
Media and entertainment company

Results

With OpenText Digital Asset Management, the company can store, protect, and distribute growing volumes of new content to its global partners, helping it to maintain its leadership in the fast-changing media and entertainment sector.

Managed rising content volumes without a hitch

Over the years, the company has found OpenText Digital Asset Management provides the ideal combination of reliability and robustness needed to handle growing amounts of video, text, and image content, without a hitch. Even as the company adds assets from its wider family of brands, it is confident that the OpenText solution will rise to the challenge.

“We regularly upload 4K video files that are up to 600 or 700 GB in size, which is extremely demanding for any DAM system. But OpenText always delivers; the stability is excellent,” said the spokesperson. “OpenText Digital Asset Management helps us to upload and distribute content to our international partners, meeting what are often very tight delivery schedules.”

The move to the cloud has also given the company an extra level of scalability. “We were always wary about how much capacity we were consuming when we were on-premises,” said the spokesperson. “Running OpenText Digital Asset Management in the cloud gives us real elastic scalability, as well as reducing our IT management workloads and costs.”

Minimized the risk of costly data breaches

With OpenText Digital Asset Management, the company also has the robust security capabilities needed to protect against the unauthorized use of sensitive content, such as the early publication of images from an upcoming series. Within the OpenText solution, the company configures customized security protocols to control which user groups can view and download specific video, image, and text files.

The spokesperson continued, “We can set very granular security policies within OpenText Digital Asset Management to protect our media content. That gives us real peace of mind that we have taken every step possible to minimize the risk of data leaks.”

Enabled AI-driven workflow optimization

Moving forward, the media and entertainment company is planning to embrace new AI and automation features in OpenText Digital Asset Management to accelerate content curation processes. For example, the company is looking to implement auto-tagging, facial recognition, and event-driven triggers to notify partners when new content is available to access in the DAM.

The spokesperson concluded, “Facial recognition will enable us to automatically identify and record the actors in our content. Our current work backlog will take one DAM administrator seven years to upload manually; with AI and automation, it will take a fraction of that time and enable our team to focus on value-add work. It’s an exciting period working with OpenText, as they continually add innovative new features to help optimize our workflows.”

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