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Customer stories

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Datorama uses behavioral analysis and customer analysis to solve marketing’s toughest data challenges

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Challenge

Analyze large volumes of data to perform behavioral analytics and customer analytics.

Details

概要

Datorama transforms the way marketers optimize their marketing performance.

This case study of Datorama is based on a February 2016 survey of Vertica customers by TechValidate, a 3rd-party research service.

Datorama currently manages 21-40 TB of data with Vertica and uses BI: Tableau for business intelligence (BI), visualization, and/or ETL tool in their environment with Vertica. They use a custom build for advanced analytic and/or replication tool in their environment with Vertica.

With Vertica (now OpenText), we were able to reduce time of creating Dashboard with data to our clients.

Eldad Stainbook
ITディレクター
Datorama

結果

  • Simultaneous loading and querying
  • Concurrency for hundreds or thousands of users
  • Superior compression
  • Reduced TCO by 26-50% with Vertica
  • Improved query performance by 101 – 500% with Vertica

Yes. I would recommend Vertica (now OpenText) in reason of being fast and cost effective

Eldad Stainbook
ITディレクター
Datorama

About Datorama

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Datorama uses behavioral analysis and customer analysis to solve marketing’s toughest data challenges

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