Improve customer experiences with insight-driven customer journey management
70%
of businesses think they are communicating effectively with customers, only 20% of consumers agree
Use data to create journeys that meet customers’ individual needs.
Seamlessly connect to Experience Cloud platform applications and components for both data collection and automation of next steps.
Aggregate customer events and related data from virtually any source into one location.
Tap into different sources, design multi-step actions and conditions, and manage journeys across channels using gained insights.
Empower business users to easily drag and drop actions with a graphical user interface, while allowing technical users to integrate sources and orchestrate multi-step experiences.
Design and deploy dashboards tailored to the specific needs of any organization, function, or team, including operational metrics that are not journey-specific.
Discover the advantages of using Core Journey.
Analyze overall customer behavior patterns to orchestrate next actions that offer greater relevance and reward.
Centralize and analyze data from marketing content, applications, channels, and devices in a single view for key analysis and insights into customer interactions.
Gauge campaign performance with a comprehensive view of events and touchpoints, and quickly adjust tactics to meet marketing goals.
Create and deploy comprehensive customer journeys with pre-populated pull-down menus that manage the entire customer journey from engagement to retention.
Leverage cloud-based, SaaS technology to stay up to date and maximize ROI.
Captures and tracks event data across channels and touchpoints from any application or data source, integrating the data streams with an adaptive data schema.
Maps customer interactions across customer-event data sets, business rules, and associated journey dashboards using a wizard-like process.
Monitors interaction performance through intuitive dashboards, and allows users to quickly adjust and optimize the journey.
Integrates with OpenText Exstream™, OpenText™ Web (formerly TeamSite), and OpenText™ Qfiniti to capture events and apply rules to orchestrate and automate the next action based on customer behavior.
Classifies and segments customers based on behaviors, such as “abandoned form” or “visited landing page,” to target with new interactions based on previous actions.
Displays queries and data sets in a chart or graph with a simple click, allowing users to easily, create custom reports and dashboards with in-depth drilldown analysis.
OpenText offers deployment choice and flexibility for OpenText Core Journey.
OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.
OpenText helps customers find the right solution, the right support and the right outcome.
OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.
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