Experience Data and Insights

OpenText Core Experience Insights

Improve customer experiences with insight-driven customer journey mapping

of businesses think they are communicating effectively with customers, only 20% of consumers agree.


See how marketers can track and visualize events throughout the customer journey

OpenText™ Core Experience Insights is a cloud-based, SaaS application designed to help create more engaging customer experiences. Aggregating customer event data from multiple touchpoints, Core Experience Insights produces comprehensive analysis and insights enabling the orchestration of customer communication events from engagement through acquisition.

Why choose OpenText Core Experience Insights?

  • Personalized customer journeys

    Map customer journeys to meet the individual needs of each customer.

  • Integrate with OpenText Experience Platform

    Seamlessly connect to Experience Platform applications and components for both data collection and automation of next steps.

  • Data from anywhere

    Aggregate customer events and related data from virtually any source into one location.

  • Custom dashboards

    Design and deploy dashboards tailored to the specific needs of any organization, function or team, including operational metrics that are not journey-specific.

How Core Experience Insights can benefit business

Discover the advantages of using Core Experience Insights.

  • Automate journeys orchestration

    Analyze overall customer behavior patterns to orchestrate next actions that offer greater relevance and reward.

  • Advanced analytics

    Centralize and analyze data from marketing content, applications, channels and devices in a single view for key analysis and insights into customer interactions.

  • Visualize customer journeys

    Gauge campaign performance with a comprehensive view of events and touchpoints and quickly adjust tactics to meet marketing goals.

  • Manage complete journeys

    Create and deploy comprehensive customer journeys with pre-populated pull-down menus that manage the entire customer journey from engagement to retention.

  • Optimize system performance

    Leverage cloud-based, SaaS technology to stay up to date and maximize ROI.


  • Data collection and storage

    Captures and tracks event data across channels and touchpoints from any application or data source, integrating the data streams with an adaptive data schema.

  • Data sets specification

    Maps customer interactions across customer-event data sets, business rules and associated journey dashboards using a wizard-like process.

  • Customer journey monitoring

    Intuitive dashboards continuously monitor interaction performance and allow users to quickly adjust and optimize the journey.

  • Customer journey orchestration

    Integrates with OpenText Exstream, OpenText TeamSite and OpenText Qfiniti to capture events and apply rules to orchestrate and automate the next action based on customer behavior.

  • Customer segmentation

    Classifies and segments customers based on behaviors, such as “abandoned form” or “visited landing page”, to target with new interactions based on previous actions

  • Custom dashboard and analysis

    Display queries and data sets in a chart or graph with a simple click, allowing for easy custom report and dashboard creation with in-depth drilldown analysis.

Take advantage of OpenText and partner services


OpenText offers deployment choice and flexibility for OpenText Core Experience Insights.

Professional Services

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Core Experience Insights resources

OpenText Core Experience Insights Demo

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Visualizing data

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Mapping the customer journey

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Orchestrating customer communications

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Introducing OpenText Core Experience Insights

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Drive customer success with OpenText Experience Cloud 24.2

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Customer Experience vs Customer Engagement

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Are we there yet?

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