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Activate your customer communications for the agentic AI era

If an AI agent tried to access, personalize, and deliver your most critical customer communications today, could it? Modernize now to build the right foundation.

Get the IDC study on the future of CCM Evaluate your environment

Continuous innovation with less burden

ACTIVATE with OpenText lets you move to cloud-native communications to prepare for agentic AI without disrupting what works.

Never upgrade again

Move from legacy on-premises CCM to cloud-native communications with continuous innovation.

Trusted, AI-ready communications

Unify customer data across channels and ensure compliance from day one.

Predictable economics

Use your existing investment to fund the transition with clear costs up front.

Step 1

Recognize the signs your environment is ready for activation

Legacy communications environments rarely break all at once. The warning signs show up in slower updates, rising risk, disconnected data, and growing IT dependency.

IT is stuck maintaining systems

Simple communication changes still require IT support.

Platforms are too slow for modern engagement

Delayed outputs and batch processing limit real-time interactions.

Compliance requirements are outpacing legacy communications

Maintaining compliance and accessibility across channels is getting harder.

Personalization and omnichannel delivery are breaking down

One-size-fits-all messaging weakens engagement across channels.

AI governance gaps are increasing risk

Siloed data limits AI-driven personalization and on-brand communications.

Disconnected experiences are eroding customer engagement

Fragmented systems create friction across customer interactions.

Build your business case for modernizing CCM

Up to 50% less authoring time and more. Get top business drivers.

Download the modernization business case kit
Step 2

Build trusted communications in the AI era

AI without governance is a liability. AI agents require communications that are permission-aware and connected to business content. Without it, personalization becomes inconsistent, compliance risk increases, and automation breaks down.

Communications built for what’s next:

  • Trusted GenAI powering communications
  • Built-in compliance for changing regulations
  • Hyper-personalization that sparks conversations
  • High-volume, enterprise performance at scale
  • Seamless omnichannel delivery with assured delivery
  • Connected journeys across the full customer lifecycle
Download the AI readiness checklist

Step 3

Activate your communications, not just your infrastructure

Modernizing communications is the first step toward AI-ready, connected customer engagement across the OpenText™ Experience Cloud.

  • Scale high-volume communications with confidence

    Tap into enterprise-class performance and reliability trusted by the largest enterprises globally.

  • Ensure compliance and accessibility by design

    Apply regulatory, accessibility, and brand controls consistently across every communication, reducing risk while improving quality and inclusion.

  • Consolidate siloed communications tools

    Bring communications into a single governed platform, reducing complexity, strengthening governance, and delivering consistent omnichannel engagement.

  • Power AI with trusted data

    Make communications visible, governed, and grounded in trusted data so AI can generate accurate, compliant, and context-aware outputs.

  • Integrate communications with core business systems

    Connect communications directly with SAP, Salesforce, Guidewire, and other systems to accelerate customer communications.

  • Turn post-acquisition communications into a retention engine

    Deliver governed, omnichannel communications that are personalized, compliant, and connected to every touchpoint across the customer lifecycle.

Speak to an ACTIVATE expert

Learn how organizations are activating their communications

See how cloud-native OpenText Communications is helping teams modernize faster—accelerating content workflows, improving customer interactions, and delivering measurable ROI.

Hear from our users
Nationwide Building Society logo

Streamlined customer communication and accelerated content workflows by 83 percent to ship updates faster

Read the story
The Standard logo

Improved customer confidence with open communications, claim visibility, and self-service

Watch the video

Common modernization questions

  • Modernization shouldn’t disrupt what already works. A phased approach allows you to move to cloud-native communications while keeping critical workflows, templates, and integrations in place. Nothing breaks. Take a progressive path to cloud-native communications with protected integrations across your existing technology ecosystem. Dual-run until you are confident.

  • OpenText Experience Cloud connects communications with web and mobile experiences, digital asset management, customer journey, and messaging within a fully integrated, composable cloud platform. This unified approach helps teams deliver more relevant, consistent customer experiences across every touchpoint.

    Instead of treating communications as a standalone output, OpenText Experience Cloud makes them part of a connected engagement model—one where journey context, engagement history, and digital assets can inform what happens next.

    Once communications are activated in the cloud, organizations can unlock advanced OpenText Experience Cloud capabilities, including:

    • End-to-end journey management across the full customer lifecycle
    • Unified customer data and insights
    • Digital asset management for scalable brand consistency
    • Enterprise messaging across customers’ preferred channels


    This is the power of cloud-native modernization: transforming every interaction into a connected customer experience.

  • GenAI-driven communications depend on content that is governed, connected, and accessible. Agentic AI is cloud-native. On-premises communications are invisible to it.

    Cloud modernization is the on ramp to innovation. Modernizing to cloud-native OpenText™ Communications results in personalization, automation, and compliance. The longer modernization is delayed, the more technical debt builds, increasing both cost and complexity over time.

  • Traditional migration focuses on moving systems from one environment to another—often replicating the same limitations. ACTIVATE focuses on making communications governed, connected, and usable for AI-driven engagement. Instead of simply relocating your environment, ACTIVATE helps you improve how it works—enabling personalization, compliance, and continuous innovation in a cloud-native model.

  • Speak with an ACTIVATE expert to assess your current environment, explore modernization options, and define the right path to cloud-native OpenText Communications.

    Continue your ACTIVATE journey

    Continue exploring OpenText solutions for connected customer experiences.

    OpenText Communications

    Transform communications into engaging customer experiences

    OpenText Experience Cloud

    Reimagine conversations with unforgettable customer experiences

    Upgrade your OpenText Communications

    Keep your software current to stay secure, resilient, and maximize ROI

    OpenText™ Experience Aviator™

    Elevate customer communications and experiences with generative AI for customer success