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OpenText Web Experience Management

Attract visitors to your site with a dynamic content management system (CMS) that drives exceptional and personalized online experiences

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Create a Better Way to Work with video, social media and targeted content to deliver a responsive, compelling and personalized journey for consumers.

Customers, partners, and employees, all expect a higher level of engagement and sophistication with their web experience today. These elevated expectations have created the opportunity for a more contextual, meaningful and compelling conversation between website, brand and user – across multiple devices and platforms.

Balancing technology with a customer-centric approach to acquiring and retaining your customers shouldn’t mean that the technology that powers your website is complex and difficult to use, nor should it require extensive IT involvement or specialized skills. The key is to invest in a web experience management solution that enables your lines of business to execute their strategic digital vision, while empowering non-technical users and content owners to deliver compelling online experiences.

With OpenText™ Web Experience Management (WEM) businesses can provide compelling, responsive experiences, across omni-channel touch points that support many enterprise information platforms, languages, devices, social and rich media requirements. Online marketers are empowered to capture audience attention, engage buyers throughout the purchase cycle and encourage lifelong loyal brand advocates with exceptional self-service. WEM transforms online transactions into actionable strategic insights while elevating the overall web experience and meeting the needs of your customers.

What OpenText Web Experience Management Can Do For You

OpenText Web Experience Management:

  • Provides a strategic architecture platform that forms the basis of a mission-critical customer experience management solution
  • Brings additional value to your web content by supporting integration with your existing information management systems, enabling you to bridge information silos
  • Promotes innovation around productivity improvements by using existing content and other information to optimize the customer experience
  • Manages your web content in an easy, more productive process
  • Increases revenues by providing satisfying customer experiences that result in ongoing engagement

Why Choose OpenText Web Experience Management?

Responsive Design – so you look your best every time. By implementing the ability for your website to adjust to various browser sizes, you can ensure that customers are viewing your website the way it is meant to be seen – no matter from what device or platform.

Omni-Channel Touch Points – for broader visibility and exposure. Rather than pushing static content to web properties, you can exceed customer expectations with tools that dynamically deliver adaptive and content-centric experiences across every possible point of customer interaction.

Adaptive Content – deliver compelling experience tailored and designed for personalized usage. Use your website to create fresh, relevant, targeted content specifically designed to reach, be relevant to, and engage distinct audience segments.

Gain insights – understand what attracts and keeps customers happy. Analyze the usage of pages, content and other relevant objects to increase the visibility of any information delivered in a personalized way.

With OpenText™ Web Experience Management, organizations can provide compelling, responsive mission-critical customer experiences across omni-channel touch points that support many enterprise information platforms, languages, devices, social and rich media requirements.

Web Experience Management is an advanced platform, leveraging the latest in web technologies, to easily support integration with existing or planned enterprise systems. With integrated media controls, drag-and-drop and easy-to-use interface, businesses can create a web presence that draws on images, video, text and documents within the principles of responsive design to deliver the most optimized, social, non-disruptive experience possible. Equipped with business intelligence tools, real-time customer insights, analytics, and process automation tools, you can quantify and analyze your customer engagement results.

Key features of the OpenText Web Experience Management platform include:

Translations.com Integration: Web Experience Management offers translation of web pages and individual content assets via integration with translations.com. Easily mark items ready for translation and track their progress from the workspace dashboard to keep track of status and awaiting activity.

Livefyre integration: Web Experience Management includes a integration with Livefyre for social interaction such as reviews, ratings, and comments. Additional Livefyre components like maps and media walls can be easily added as well.

Rich Media Palette: Automatically view and use media from OpenText Media Management with no syncing required. Once the Media Management connection has been configured, media assets appear in the external content palette and can be dragged onto a web page. Easily pick media items to add to content types and leverage the Media Management Adaptive Delivery server to deliver the asset.

Plug-In Engines for Image Formats: The media management functions built into Web Experience Management support creating image renditions using any third-party image engine with appropriate APIs so Web Experience Management can leverage any capability supported by the image engine.

New Code Editor: Designed for editing objects like Views, Page or Region layouts that contain markup languages or Javascript code or JSP presentation.

Labelling of related collections of content: Provides a better way to personalize, and perform batch actions, on collections of content such as personalized campaigns, releases, projects etc.

Auditing and Reporting: Web Experience Management users will be able to report and use log data and content usage presented in Dashboard views to manage and track the experience of their customers.