Web Content Management Systems (CMS)

Create and deliver targeted online content to improve your visitor experience and engagement with OpenText Web Content Management Systems (CMS).

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Within 18 months, we achieved hard-dollar ROI on this project. That doesn’t include the soft benefits—the risks that were avoided and future costs that we might have incurred. We identified $1 million in savings by consolidating the bank websites onto one Web Content Management platform. In addition, by upgrading to the latest version of Web Experience Management rather than moving to another platform, we saved $400,000 in licenses. I was very, very pleased with the ROI on this.

Scott Hurlbert, VP of Online Services at People's United Bank

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OpenText Web Content Management Systems (CMS)

  • Overview
  • Business Needs
  • Products
  • Resource Center

Overview

Web Content Management Systems (CMS)

OpenText's selection of CMS products give you full control of your websites, so you can engage visitors with a dynamic online experience that targets their growing and changing needs by providing a responsive design that defines your brand and generates business.

With the rise of both content and mobile marketing, interacting online requires relevant, content-centric exchanges and web design compatibility with a myriad of mobile devices. To meet customer expectations your website must be adaptive and provide a seamless experience across platforms and devices.

OpenText Web Content Management Systems are an enterprise-scalable family of products built for high-volume, transaction-oriented web applications across customer-centric, multi-channel touch points – Intranet or extranet, public or private.

Meeting the needs of content marketers, designers, web developers and business users, a powerful infrastructure enables the creation of contextual and targeted experiences across omni-channel touch points. Supporting a sound online marketing strategy, responsive design ensures your web pages will appear consistent regardless of the device being used.

Real-time customer insights and social analytics allow you to measure content consumption patterns and the impact of your marketing campaigns, ultimately allowing you to focus on optimizing the quality of your content offering and identifying new ways to transform customers into loyal brand advocates.

OpenText CMS systems deliver comprehensive functionality to support your entire CEM ecosystem, with offerings to complement digital asset management (DAM), analytics tools, campaign targeting and segmentation, portals, social media, semantic search, process automation, archiving, and campaign management.Whether you’re looking for a departmental intranet, a highly dynamic self-service Web site, or an interactive online and mobile experience, OpenText has the right Web content management product to meet your organization’s unique needs—on premise or in the cloud.

Featured Products

OpenText Web Experience Management

Create and deliver dynamic, targeted interactions across multiple touch points with this solution built for high-performance, enterprise-scalable, and transaction-oriented web applications.

Benefits:

  • Leverage responsive design to display content consistently across mobile devices
  • Increase revenue by satisfying customers with compelling experiences and meaningful conversations
  • Take advantage of every customer touch point with device neutral, content-centric experiences 
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OpenText Web & Social Analytics

Access real-time information about website visitors and optimize your marketing initiatives by identifying actionable trends within your visitor base.

Benefits:

  • Continually assess and refine your marketing programs based on real-time analytics to optimize customer experience
  • Improve online content by evaluating consumption patterns and social data
  • Deliver measurable Return on Marketing Investment (ROMI) with centralized management and analytics of multi-site, omni-channel publishing and applications across your organization
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OpenText Web Experience Recommendations

Optimize each phase of your online marketing campaign lifecycle and provide customers with a more relevant web experience.

Benefits:

  • Show real time analysis of products with rising popularity
  • Highlight product gaps and new revenue opportunities
  • Help optimize promotional merchandizing efforts
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Business Needs

Customer Experience Management Solutions

Generate improved time-to-market by giving your customers, employees, and channel partners rich, personalized, and engaging experiences every time.

Not every Content Management System (CMS) is designed to address the complexities and speed that organizations need today. To prosper, you must think mobile first, be bold, enforce brand consistency, and engage in social communications through community-driven websites. OpenText solutions are designed to assist in digital marketing efforts, enabling you to amplify your online marketing strategy, manage your global brand, embrace social business, and produce effective customer communications.

Online Marketing

  • Make your Web site “stickier”?
  • Drive traffic to your Web site from search and social sites?
  • Understand your customers better?
  • Allow visitors to contribute content?
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Global Brand Management

  • Ensure consistent branding everywhere?
  • Create an immersive, interactive, multimedia site?
  • Find, create and publish content quickly?
  • Manage rights and royalties for media?
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Customer Communications Management

  • Give business owners control of communications?
  • Deliver messages to all channels easier and faster?
  • Communicate in a way that stands out from the crowd?
  • Match the message to the customer's preferences?
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Social Business

  • Support thriving online communities and forums?
  • Add social apps in a safe and compliant way?
  • Spur collaboration to fuel productivity and innovation?
  • Securely share and collaborate beyond the firewall?
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Products

Web Experience Management Products

OpenText Web Experience Management

Create and deliver dynamic, targeted interactions across multiple touch points with this solution built for high-performance, enterprise-scalable, and transaction-oriented web applications.

Benefits:

  • Leverage responsive design to display content consistently across mobile devices
  • Increase revenue by satisfying customers with compelling experiences and meaningful conversations
  • Take advantage of every customer touch point with device neutral, content-centric experiences 
Learn More

OpenText High Performance Web Delivery

Improve website performance, make websites more scalable, and reduce costs and manual overhead through a unique, integrated combination of real-time and intelligent cache management capabilities.

Benefits:

  • Optimize online experience by delivering fresh, customized content
  • Improve site responsiveness
  • Control the costs associated with poor site performance
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OpenText Semantic Navigation

Deliver highly relevant information to website visitors and drive engagement by letting them find what they are actually looking for rather than what they search for.

Benefits:

  • Automatically analyzes and tags content to produce insightful facets
  • Improve website conversion rates through relevant result sets
  • Aggregate information from all systems and web properties for unified access
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OpenText Web & Social Analytics

Access real-time information about website visitors and optimize your marketing initiatives by identifying actionable trends within your visitor base.

Benefits:

  • Continually assess and refine your marketing programs based on real-time analytics to optimize customer experience
  • Improve online content by evaluating consumption patterns and social data
  • Deliver measurable Return on Marketing Investment (ROMI) with centralized management and analytics of multi-site, omni-channel publishing and applications across your organization
Learn More

OpenText Dynamic Portal Module

Publish content from your WEM content repository directly into portals such as OpenText Portal, Liferay, IBM WebSphere, or Oracle WebCenter.

Benefits:

  • Combine Web content portlets with other portlet applications, including SAP NetWeaver, Liferay, IBM WebSphere, or Oracle WebCenter
  • Leverage the portal users, user profiles, and groups management for personalization features
  • Apply the portal authorization model to show or hide certain portlets and content to different audiences
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OpenText Web Experience Recommendations

Optimize each phase of your online marketing campaign lifecycle and provide customers with a more relevant web experience.

Benefits:

  • Show real time analysis of products with rising popularity
  • Highlight product gaps and new revenue opportunities
  • Help optimize promotional merchandizing efforts
Learn More

OpenText Campaign Management

Deliver highly personalized content to individual recipients through online and offline touch points—from simple campaigns to more sophisticated marketing programs.

Benefits:

  • Follow up on requests for information, nurture and qualify leads, convert prospects to customers, increase customer value and retention, and win back lost customers
  • Deliver highly personalized content to individual recipients through online and offline touch points
  • Realize significant marketing return on investment with targeted, measurable content marketing programs

 

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Resource Center

Customer Stories

solution-suite-customer.png

Within 18 months, we achieved hard-dollar ROI on this project. That doesn’t include the soft benefits—the risks that were avoided and future costs that we might have incurred. We identified $1 million in savings by consolidating the bank websites onto one Web Content Management platform. In addition, by upgrading to the latest version of Web Experience Management rather than moving to another platform, we saved $400,000 in licenses. I was very, very pleased with the ROI on this.

Scott Hurlbert, VP of Online Services at People's United Bank

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