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Web Content Management (WCM)

Create and deliver targeted online content to improve your visitor experience and engagement with OpenText Web Content Management (WCM).

With OpenText TeamSite, eight people manage 18,000 pages in 15 different languages for 20 different vacation clubs and member audiences with segmentation and personalization. That’s an absurd amount of leverage to gain from a content management platform.

Ed O’Connor, Director of Global Ecommerce and Digital Marketing at Wyndham Destination Network

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OpenText Web Content Management (WCM)

  • Overview
  • Business Needs
  • Products
  • Resource Center

Overview

Web Content Management (WCM)

Is yours one of the 90% of companies for whom customer experience is a top-3 CEO priority? Are you serious about creating delightful and connected experiences at every step of the decision journey and across all channels? About personalizing those experiences and optimizing your internal processes so you can deliver successfully without an army of people and as a regular course of business without daily heroics? Are you keen to deliver experiences for suppliers, partners, and employees as advanced as those your customers expect?

If you are, you need OpenText WCM.

OpenText WCM solutions are open, flexible, and connected platform to solve the next generation of digital experience challenges faced by marketers and business managers. OpenText WCM brings together content, process, and applications to create and deliver optimized and personalized multi-channel interactions across the full customer journey, from awareness to purchase to advocacy and recommendation.

Featured Products

OpenText™ TeamSite

As the Experience Suite Application for WCM, OpenText TeamSite addresses the entire customer lifecycle helps you create exceptional digital experiences in four ways:

  • TeamSite allows you to optimize and personalize content across all channels pre, during, and post-sale
  • TeamSite is open flexible and connected to maximize the value of all your existing marketing investments
  • TeamSite provides a modern marketer and line-of-business focused user experience
  • TeamSite delivers leading cost efficiency balanced with the agility your enterprise needs
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OpenText Web Experience Management

Create and deliver dynamic, targeted interactions across multiple touch points with this solution built for high-performance, enterprise-scalable, and transaction-oriented web applications.

  • Leverage responsive design to display content consistently across mobile devices
  • Increase revenue by satisfying customers with compelling experiences and meaningful conversations
  • Take advantage of every customer touch point with device neutral, content-centric experiences 
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OpenText Web Site Management

Connect your employees, partners, and customers with the information they need through optimized processes for managing and delivering content to the Web, mobile, or other media channels.

  • Deliver information across multiple and multi-lingual channels
  • Deepen engagement with customers, partners and colleagues through social content and functionality
  • Capture knowledge to reference and reuse content in context
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Business Needs

Customer Experience Management Solutions

Generate improved time-to-market by giving your customers, employees, and channel partners rich, personalized, and engaging experiences every time.

Not every Content Management System (CMS) is designed to address the complexities and speed that organizations need today. To prosper, you must think mobile first, be bold, enforce brand consistency, and engage in social communications through community-driven websites. OpenText solutions are designed to assist in digital marketing efforts, enabling you to amplify your online marketing strategy, manage your global brand, embrace social business, and produce effective customer communications.

Online Marketing

  • Make your Web site “stickier”?
  • Drive traffic to your Web site from search and social sites?
  • Understand your customers better?
  • Allow visitors to contribute content?
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Global Brand Management

  • Ensure consistent branding everywhere?
  • Create an immersive, interactive, multimedia site?
  • Find, create and publish content quickly?
  • Manage rights and royalties for media?
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Customer Communications Management

  • Give business owners control of communications?
  • Deliver messages to all channels easier and faster?
  • Communicate in a way that stands out from the crowd?
  • Match the message to the customer's preferences?
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Social Business

  • Support thriving online communities and forums?
  • Add social apps in a safe and compliant way?
  • Spur collaboration to fuel productivity and innovation?
  • Securely share and collaborate beyond the firewall?
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Products

Web Experience Management Products

OpenText™ TeamSite

As the Experience Suite Application for WCM, OpenText TeamSite addresses the entire customer lifecycle helps you create exceptional digital experiences in four ways:

  • TeamSite allows you to optimize and personalize content across all channels pre, during, and post-sale
  • TeamSite is open flexible and connected to maximize the value of all your existing marketing investments
  • TeamSite provides a modern marketer and line-of-business focused user experience
  • TeamSite delivers leading cost efficiency balanced with the agility your enterprise needs
Learn More

OpenText Web Experience Management

Create and deliver dynamic, targeted interactions across multiple touch points with this solution built for high-performance, enterprise-scalable, and transaction-oriented web applications.

  • Leverage responsive design to display content consistently across mobile devices
  • Increase revenue by satisfying customers with compelling experiences and meaningful conversations
  • Take advantage of every customer touch point with device neutral, content-centric experiences 
Learn More

OpenText Web Site Management

Connect your employees, partners, and customers with the information they need through optimized processes for managing and delivering content to the Web, mobile, or other media channels.

  • Deliver information across multiple and multi-lingual channels
  • Deepen engagement with customers, partners and colleagues through social content and functionality
  • Capture knowledge to reference and reuse content in context
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OpenText Semantic Navigation

Deliver highly relevant information to website visitors and drive engagement by letting them find what they are actually looking for rather than what they search for.

  • Automatically analyses and tags content to produce insightful facets
  • Improve website conversion rates through relevant result sets
  • Aggregate information from all systems and web properties for unified access
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OpenText Web & Social Analytics

Access real-time information about website visitors and optimize your marketing initiatives by identifying actionable trends within your visitor base.

  • Continually assess and refine your marketing programs based on real-time analytics to optimize customer experience
  • Improve online content by evaluating consumption patterns and social data
  • Deliver measurable Return on Marketing Investment (ROMI) with centralized management and analytics of multi-site, omni-channel publishing and applications across your organization
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OpenText Web Experience Recommendations

Optimise each phase of your online marketing campaign lifecycle and provide customers with a more relevant web experience.

  • Show real time analysis of products with rising popularity
  • Highlight product gaps and new revenue opportunities
  • Help optimize promotional merchandizing efforts
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OpenText High Performance Web Delivery

Improve website performance, make websites more scalable, and reduce costs and manual overhead through a unique, integrated combination of real-time and intelligent cache management capabilities.

  • Optimize online experience by delivering fresh, customized content
  • Improve site responsiveness
  • Control the costs associated with poor site performance
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OpenText Campaign Management

Deliver highly personalized content to individual recipients through online and offline touch points—from simple campaigns to more sophisticated marketing programs.

  • Follow up on requests for information, nurture and qualify leads, convert prospects to customers, increase customer value and retention, and win back lost customers
  • Deliver highly personalized content to individual recipients through online and offline touch points
  • Realize significant marketing return on investment with targeted, measurable content marketing programs
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OpenText Dynamic Portal Module

Publish content from your WEM content repository directly into portals such as OpenText Portal, Liferay, IBM WebSphere, or Oracle WebCenter.

  • Combine Web content portlets with other portlet applications, including SAP NetWeaver, Liferay, IBM WebSphere, or Oracle WebCenter
  • Leverage the portal users, user profiles, and groups management for personalization features
  • Apply the portal authorization model to show or hide certain portlets and content to different audiences
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Resource Center

Learn More

  Making the Transition from Conventional Web to Contemporary Digital Experiences

 OpenText TeamSite Product Overview

  OpenText Web Experience Management Product Overview

  Take Search out of the Box

Customer Stories

Electrabel logo

Electrabel

OpenText TeamSite has given our website a completely new look and feel, and we’re now able to communicate faster and more effectively to those who matter most to us – our customers.

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Product: OpenText TeamSite

Blue Cross of Idaho logo

Blue Cross of Idaho

In the past, it could take up to a week to code the custom logic into pages. With OpenText Livesite, it now takes a little over 10 minutes. We can deploy it within 15 minutes.

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Product: OpenText TeamSite

Missouri Employers Mutual (MEM) logo

Missouri Employers Mutual (MEM)

OpenText TeamSite is designed for marketers, and our content management process has greatly improved. Thanks to Klish Group and OpenText, our IT department can spend more time on other business needs, while our targeted content offerings increase.

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Product: OpenText TeamSite

HP logo

HP

The advantages of OpenText TeamSite were clear. Consistency, personalization, and ease of use were big factors.

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Product: OpenText TeamSite

RCI logo

RCI

With OpenText TeamSite, eight people manage 18,000 pages in 15 different languages for 20 different vacation clubs and member audiences with segmentation and personalization. That’s an absurd amount of leverage to gain from a content management platform.

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Product: OpenText TeamSite

More Success Stories

The OpenText Family

OpenText has welcomed a number of products into the OpenText brand family. For a complete list of previous product names that are now part of OpenText, see:

See All Rebranded Products