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Digital Asset Management (DAM)

Improve your brand's value by better managing rich media and videos with OpenText Digital Asset Management (DAM) software solutions.

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Forrester Names OpenText a Leader in Digital Asset Management for Customer Experience

OpenText is proud to be named a leader in Digital Asset Management for Customer Experience by Forrester Research, Inc. The analyst recognized OpenText's robust functionality and noted that DAM "fits well into OpenText's strategy around enterprise information management."

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OpenText Digital Asset Management (DAM) Software Systems

  • Overview
  • Business Needs
  • Products
  • Resource Center

Overview

DAM Software Solutions

Business, marketing and consumer demands are pushing traditional Digital Asset Management offerings beyond their comfort zone. Today’s fast moving global markets disseminate digital media simultaneously across multiple outlets to reach consumers via web, mobile, social, print – as well as co-branded content for distributors, retailers, and partners – all needing the right content at the right time.

OpenText DAM solutions serve as that centralized, secure and accessible repository to manage digital media, branding and video. Scalable for the largest enterprises it offers capabilities for advanced end-to-end workflows and features for creative production, review, approval, publishing and distribution of assets. Ultimately, using digital assets to drive value for the organization.

What can OpenText Media Management do for you?

Media Management User Experience

The redesigned user experience in OpenText Media Management (OTMM) puts the digital content you want at your fingertips. Whether you're typing or swiping, our powerful, yet simple, user interface takes away complexity and unnecessary clutter to make your job easier. Tailor the look and feel, and add import, export, and search templates for different groups, departments and business units in your organization.

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Featured DAM Products

OpenText Media Management

A pioneer in Digital Asset Management with more than 20 years experience. From creation to consumption, Media Management helps you manage all your video, images, and rich media for the entire enterprise in one place.

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OpenText Media Management On Demand

Cloud-based Digital Asset Management for entry-level and beyond. Manage branding assets and digital media in a single repository; find what you need and eliminate time-wasting shared drives.

Learn More

OpenText Digital Asset Management for SAP Solutions

Enable more effective global marketing and commerce by allowing the entire organization to share and use digital assets integrated with SAP – Marketing Resource Management and CRM, as well as hybris eCommerce and Product Catalog Management.

Learn More

Business Needs

How Can We Help?

OpenText Digital Asset Management customers come to us with unique needs and challenges, yet there are some common themes in what we do to help.

Consolidate files, storage, and multiple DAM systems (file shares, local drives, legacy software systems) into a single, managed repository.

  • Protect your valuable digital assets (images, graphics, video, brochures, photos, and more)
  • Manage all your assets so they are “findable”, including versioning and metadata tagging
  • Secure your assets so you control who is allowed access and use them
  • Eliminate multiple, inefficient DAM systems and processes

Curate digital assets throughout their lifecycle, from creation to consumption and archive.

Integrate and customize with Marketing, eCommerce, Digital Supply Chain, Web, and provide creative tools to “media-enable” the entire organization.

Manage workflows to organize people, automate repetitive tasks, streamline review, and approve and enable collaboration for creative, marketing, operations and publishing teams.

Digital Asset Management Solutions

Enterprise Digital Asset Management

In the media-enabled enterprise, visual thinking and media are pervasive—part of the core DNA of the organization. Leveraging video, images and graphics in every internal and external communication adds a competitive edge to drive success. Creating and managing these assets to express data and information visually, to be more easily understood, and to be acted upon more quickly, allows the enterprise to communicate more effectively and purposefully across channels, in a myriad of devices, applications and contexts. DAM solutions are the core of this secure, managed storage and flexible, orchestrated delivery.

Omni-Channel eCommerce

Whether B2B or B2C, your customers want an integrated experience; they expect consistent branding, rich media, and correct information supporting a continuous shopping journey across channels. That requires digital assets, such as images, text, video, and audio, synchronized with product information and delivered seamlessly across all channels. Digital asset management ensures the benefits of omni-channel customer experiences are delivered.

Global Brand Management

Digital transformation is changing how Marketing creates business value. Integrated marketing, social networking and innovative technology are engaging customers in new ways, every day. Enhancing your brand value and maintaining consistency across all media and communication channels is essential. Effective Global Brand Management requires Digital Asset Management (DAM) for transparency and secure access to all your digital marketing content, providing management and control of how brand assets are used.

Products

Digital Asset Management Products

OpenText Media Management

A pioneer in Digital Asset Management with more than 20 years experience. From creation to consumption, Media Management helps you manage all your video, images, and rich media for the entire enterprise in one place.

Learn More

OpenText Media Management On Demand

Cloud-based Digital Asset Management for entry-level and beyond. Manage branding assets and digital media in a single repository; find what you need and eliminate time-wasting shared drives.

Learn More

OpenText Digital Asset Management for SAP Solutions

Enable more effective global marketing and commerce by allowing the entire organization to share and use digital assets integrated with SAP – Marketing Resource Management and CRM, as well as hybris eCommerce and Product Catalog Management.

Learn More

Resource Center

OpenText Media Management

Featuring a powerful, yet simple-to-use interface, our pre-eminent DAM solution helps people find, share, collaborate, and use digital assets anywhere, for richer, more effective communication in marketing, and throughout the extended enterprise.

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Customer Feature

Marks and Spencer

OpenText Media Management provides single, enterprise-wide Digital Asset Management for over 100,000 assets, serving multi-channel retail operations

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Omni-Channel Commerce and DAM

Find out how you can take your marketing from Dim to Dimensional. Learn why Digital Asset Management is a core infrastructure for delivering omni-channel customer experiences.

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