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Customer Experience Management (CEM)

Create brand loyalty by having consistent and targeted customer experiences with OpenText Customer Experience Management (CEM) software solutions.

OpenText Customer Experience Management Systems & Tools

  • Overview
  • Business Needs
  • Products
  • Resource Center

Overview

Customer Experience Management Software Suite

OpenText Experience Suite is the  enterprise solution that meets a broad set of content presentation and interaction needs, such as managing media asset libraries, formatting print communication and digital self-service portals. For IT teams, a broad spectrum of development options are available for custom business apps that leverage the content management capabilities within the Experience Suite. OpenText Experience Suite is uniquely designed to facilitate the digital relationship between an organization and its users by intelligently activating the right channel for the user from a number of available systems, apps or output channels.

OpenText Experience Suite 16 and Experience Cloud 16 enable better creation, management and publication of secure, personalized and authenticated digital experiences to ensure that each user gets the best experience at every point of interaction – whether physical or digital on any device – and in every phase of the lifecycle. Experience Suite maximizes the Customer Lifetime Value and delivers a better way to work; addressing better engagement, insight and innovation across customers, partners, and employees, while improving digital operations and control associated with managing information across the enterprise.

Featured Products

OpenText Media Management

OpenText ™Media Management provides a “single source of truth” from creation to consumption with a consolidated asset repository for marketing, commerce, video and global distribution. It’s an integral part of any ecosystem of interconnected, interdependent contributors and production environments as it provisions digital media content for multi-channel digital supply chain, digital operations, marketing and brand management.

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OpenText Web Experience Management

Create and deliver dynamic, targeted interactions across multiple touch points with this solution built for high-performance, enterprise-scalable, and transaction-oriented web applications.

  • Leverage responsive design to display content consistently across mobile devices
  • Increase revenue by satisfying customers with compelling experiences and meaningful conversations
  • Take advantage of every customer touch point with device neutral, content-centric experiences 
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OpenText Communications Center Enterprise (CCE) (formerly OpenText StreamServe)

Linked with your business systems, but requiring few or no changes to them, Communications Center Enterprise adds extensive in-house capabilities for defining, producing and interacting with enterprise documents. It provides straightforward tools to efficiently create and use the documents that are most critical.

  • Faster turnaround for key business processes
  • Significantly increased efficiency and throughput
  • Support for new business opportunities
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Business Needs

A Better Way to Work

The OpenText Experience Suite maximizes the Customer Lifetime Value and delivers a better way to work; addressing better engagement, better insight and better innovation across customers, partners, and employees while improving digital operations and control associated with managing information across the enterprise.

Better Engagement

Whether users are  customers, employees, suppliers or partners, effectively engaging them in the digital medium of their choice is how organizations are differentiating themselves today.

Better productivity

Digital transformation inside the enterprise can radically increase productivity through integrating business processes and applications for their employees, teams, and partners.

Better insight

Better engagement, productivity and innovations aren’t possible without better insight, backed by data and the ability to derive prediction and conclusions  from it.

Better control

While taking advantage of information to pursue their digital transformation, organizations also need to ensure that they mitigate the risk information could present for their customers,  suppliers,business partners, and for themselves.

Products

Experience Suite Platform

Digital Asset Management

The proven, tested enterprise Digital Asset Management (e-DAM) solution that accelerates the workflow-driven creation, collaboration, production and distribution of digital media.

  • Customizable, Browser-based Portal
  • Any number of “consumer users” to read, search, view, browse and download
  • Embedded File Acceleration to transfer large files faster
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Customer Communications Management

Enhance customer relationships and value by enabling automated and interactive communications of business-to-business (B2B) and business-to-consumer (B2C) organizations.

  • Personalize touchpoints for 1-on-1 contact in mass produced documents
  • Simplify and automate document handling
  • Improve communication adoption rates
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Web Content Management

Create and deliver dynamic, targeted interactions across multiple geographic touch points with this comprehensive solution built for high-performance, enterprise-scalable, and transaction-oriented Web applications.

  • Leverage responsive design to display content consistently across mobile devices
  • Increase revenue by satisfying customers with compelling experiences and meaningful conversations
  • Take advantage of every customer touch point with device neutral, content-centric experiences.
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Portal

Improve engagement with your employees, partners, and customers through highly interactive and contextual online experiences.

  • Create and deploy mashups and composite applications
  • Deploy micro sites and global initiatives with ease
  • Improve customer service with an online community to express and share opinions
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Appworks

Appworks is the new OpenText developer platform that allows you to quickly and easily build well-designed, purpose-specific apps for your enterprise.

  • Create, deploy and manage apps that connect to OpenText services
  • Low cost application development using pervasive web technology
  • Write once, deploy to all platforms (web browser, smartphone and tablet)
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Experience Analytics

Leverage real-time analytics in visual dashboards and reports inline with your digital media asset, web and communication authoring workspaces.

  • Marketing can optimize content publishing to meet audience preferences
  • Business users gain insight into the digital customer journey for data-rich communications and web content
  • Digital strategists can understand trends in big data and engage predictive modeling to make forward-looking decisions 
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Resource Center

OpenText Experience Suite in Action

See how OpenText Experience Suite fuels omni-channel commerce, no matter what product you’re selling.

Experience Suite Resources

 OpenText™ Experience Suite Executive Brief

 OpenText™ Experience Suite Product Overview

 White Paper: Why You Should be Delivering a Continuous Connected Digital Experience

The OpenText Family

OpenText has welcomed a number of products into the OpenText brand family. For a complete list of previous product names that are now part of OpenText, see:

See All Rebranded Products