OpenText Digital Asset Management for SAP Solutions
Is your company ready for rich media? Is your business ready to capture the next business opportunity with media syndication? Is your content supply chain transparent to the relevant business processes?
As Web 2.0 turns mainstream, it places rich media on a fast track to become the preferred format for capturing and delivering the brand assets and messages of companies, portfolios, products, and services. In some case, rich media is the product or service being offered.
To transform your organization into an Enterprise 2.0 organization and to truly gain business benefits from the transformation requires an Enterprise 2.0 strategy that clearly integrates with your business operations.
- Control and automate fulfillment and syndication end to end
- Deliver efficiencies to the content value chain
- Secure the complete asset life cycle
- Be ready for rich media
- Support comprehensive information standards with extensive metadata
- Built on open and standardized principles
With OpenText Digital Asset Management for SAP Solutions (sold by SAP as SAP Digital Asset Management by OpenText), you will be able to integrate your content supply chain with your business processes. Digital Asset Management for SAP Solutions enables you to find, manage, and distribute your digital assets, make your content supply chain transparent, and maintain control of your digital assets - all in context of your business processes.
Digital Asset Management in Marketing
Chief Marketing Officers are challenged with a fundamental change in the environment in which they do business and are facing a new kind of customer: Today's customers are socially networked, well informed, and empowered by the ability to interact directly with peers not tied to any particular profile, channel, or time zone.
To reach these customers, marketing organizations need to approach customer relationship management (CRM) in a dramatically different way that ensures brand sustainability and growth and drives customer loyalty while maximising marketing return on investment (MROI).
Digital Asset Management for SAP Solutions enables effective global marketing by allowing the entire organization to share and repurpose assets, while complementing marketing resource management (MRM) systems to streamline overall marketing operations. Together, Digital Asset Management and MRM provide the tools necessary to manage costs and increase the effectiveness and performance of marketing programs.
Digital Asset Management in Communications, Media, and Entertainment
Digital convergence is occurring at an ever-faster pace and putting pressure on the publishing and CME (communication, media, and entertainment) industries. Distribution channels and media are no longer in one-to-one or one-to-many relationships and also are no longer one-way, instead it is all open and multi-directional.
Business agility is vital and requires a flexible and comprehensive environment that optimizes production, management ,and distribution to drive monetization of digital media assets. Digital Asset Management allows Media organizations to oversee asset usage workflows, gain insights to monetization potential, and drive business innovation that delivers differentiated media products.
- Dam Connector for SAP Executive Brief
- DAM or ECM: A False Choice
- SAP Solution Brief: SAP for Media Creating, Managing, and Distributing Digital
- SAP Solution Brief: SAP Customer Relationship Management Creating, Using, and Distributing Rich Media Assets
- OpenText White Paper: Leveraging Media with SAP CRM