Analytics for Publishing and Media
Solutions for Publishing and Media
The immediate accessibility of user feedback, via online mediums, is rapidly changing how Publishing and Media collect, analyze and interact with their customer data. The massive digitization of content and the ever increasing demand to provide it in any format at any time, means that to capitalize on the digital marketplace requires accessible, real-time, reliable data.
OpenText™ Analytics Suite
OpenText Analytics Suite empowers Publishing and Media to navigate and thrive in the ever growing digital world. Reduce churn, increase customer loyalty and retention, and optimize your business processes by understanding your relationship with your customers.
- Leverage the relationship with your consumers to understand truly how they engage with your content across all distribution channels
- Analyze consumer data to develop an effective multi- channel strategy
- Detect patterns in consumer behavior or how consumers navigate through a site
- Apply advanced analytics capabilities to understand your customers better and customize and personalize product offerings and content
- Easily and quickly integrate data from both structured and unstructured data sources including Social Media , CRM and Online Advertising for a 360° view of your customer for sentiment analysis
- Segment, profile, and analyze consumer data in seconds with data visualization
- Benefit from built-in analytics techniques to predict and respond effectively to new publishing & media trends quickly