Digital Asset Management (DAM)
Improve your brand's value by better managing rich media and videos with OpenText Digital Asset Management (DAM) software solutions.
OpenText Digital Asset Management (DAM) Software Systems
- Overview
- Business Needs
- Products
- Resource Center
Overview
DAM Software Solutions: Enabling the Digital World
Everybody wants more rich media and video. In today’s customer-centric environment, managing digital media is an imperative. From marketing, creative, web, ecommerce, sales to corporate communications, we all want to engage our staff, partners, customers and market with compelling and relevant information. OpenText™ Digital Asset Management (DAM) solutions serve as the centralized, secure and accessible repository - whether cloud-based or on-premises - to manage digital media, branding and video. Our DAM solutions help people find, share and use digital media assets to deliver beautiful experiences. Scalable for the largest enterprises, our DAM solutions offer capabilities to manage the entire content lifecycle with workflows and features for creative production, collaboration, publishing and distribution of assets and to use your digital assets to drive value for the organization.
What can OpenText Media Management do for you?
The OpenText™ Media Management Digital Hub user experience puts the digital content you need at your fingertips. Whether you’re typing or swiping, this beautiful technology offers a simple yet powerful user interface to help make your job easier.
Featured DAM Products
OpenText Media Management
Every company is a media company today, using rich media, images and video to communicate with partners, customers, staff and other constituents. Whether studios, retail, insurance, finance, banking, energy, manufacturing or other enterprises - you have information to share, a story to tell and something to sell. OpenText can help securely manage your digital media assets, brands and valuable IP to increase productivity, reduce costs, manage, repurpose and automate content publishing and delivery, enabling new ways to communicate and generate new revenue streams.
Learn MoreOpenText MediaBin
Rich media has traditionally been challenging to search and make available across most global organizations. MediaBin helps you make the most of your content by “deep-indexing” your rich media assets. MediaBin extracts key concepts from assets and automates meta-tagging. Identifying people, objects and colors in images, while recognizing faces and extracting text from speech helps expedite finding the best brand-approved assets for your marketing and communications needs and delivering them to you in the desired formats on-demand.
Learn MoreContent Hub for Publishers (CHP)
Traditional, print-dominated news and information editorial software platforms are challenged with separate publishing platforms and content authoring systems creating disconnected content workflows. OpenText Content Hub for Publishers provides content authors, editors and journalists a centralized way to research, create and publish stories for print, online, mobile and social channels. CHP supports models for online, print, syndication and licensing, transforming publishing software platforms and editorial photography processes to leverage content for multichannel delivery.
Learn MoreBusiness Needs
How Can We Help?
Digital Asset Management is a core technology and a critical infrastructure component for Customer Experience. Whether Cloud-based or on premises, OpenText™ Media Management provides a “single source of truth” and consolidated asset repository for marketing, branding, video assets, ecommerce and global distribution.
OpenText Media Management is the only enterprise solution that can meet the broad set of content production, presentation and interaction needs in today’s digital enterprise.
Our enterprise DAM solutions help you in many diverse ways, such as
- Managing libraries of media assets for global brand management
- Image analytics for auto tagging, faster search and discovery. identify images by faces, age, gender, descriptions, colors, and captions
- Mobile Application for on-the-go users
- Publishing product catalogs and ecommerce
- Marketing Collaboration, review and approve; assign and manage jobs and tasks
- Packaging and print communications,
- Integration with the digital marketing ecosystem
- Digital Hub to easily create and configure custom microsites for content syndication and distribution – No IT Department needed
- Analytics and insight on usage and performance of digital assets
For IT departments, a broad spectrum of integration and development options for custom business and productivity apps leverage the content management capabilities within Media Management.
OpenText DAM solutions are uniquely designed to facilitate the digital relationship between an organization, its users, partners, agencies and digital media network with greater transparency and access to media assets and intelligent control to distribute content to the right channel and user devices from a number of available systems, apps or output channels.
Products
Digital Asset Management Products
OpenText Media Management
Digital transformation is an imperative for organizations to be successful today. Inside and outside the organization are many interconnected and interdependent contributors, creative environments, tools, technology, data, delivery vehicles, devices, touch points, and customer experiences seeking to integrate, collaborate, motivate, and drive achievement using rich media assets. OpenText™ Media Management provides the core enterprise, platform components and capabilities supporting an ecosystem for continuously evolving digital transformation. Whether you are starting out, starting over, or looking for incremental improvements, OpenText Media Management provides a foundation and blueprint for digital transformation.
Learn MoreOpenText Media Management Digital Hub
The OpenText™ Media Management Digital Hub is uniquely designed for creating targeted asset distribution of content managed within OpenText Media Management. The Digital Hub provides streamlined publishing of assets based on metadata and folder filtering in fully responsive, branded microsites that are created, managed and maintained through an easy configuration user interface. The Digital Hub eliminates reliance on IT for creating, staging, launching and ongoing care and feeding of these customized self-service asset delivery portals that are accessible via mobile, tablet or desktop.
Learn moreOpenText MediaBin
Rich media has traditionally been challenging to search and make available across most global organizations. MediaBin helps you make the most of your content by “deep-indexing” your rich media assets. MediaBin extracts key concepts from assets and automates meta-tagging. Identifying people, objects and colors in images, while recognizing faces and extracting text from speech helps expedite finding the best brand-approved assets for your marketing and communications needs and delivering them to you in the desired formats on-demand.
Learn MoreContent Hub for Publishers (CHP)
Traditional, print-dominated news and information editorial software platforms are challenged with separate publishing platforms and content authoring systems creating disconnected content workflows. OpenText Content Hub for Publishers provides content authors, editors and journalists a centralized way to research, create and publish stories for print, online, mobile and social channels. CHP supports models for online, print, syndication and licensing, transforming publishing software platforms and editorial photography processes to leverage content for multichannel delivery.
Learn MoreOpenText Media Management Cloud Edition
Consolidate your digital media assets - organized, secure and available in the OpenText Cloud. Collaborate, share and use digital assets to drive better experiences with OpenText™ Media Management Cloud Edition. One vendor for cloud infrastructure, DAM expertise and support, with an optimized architecture, flexible service options and predictable operating costs.
Learn MoreOpenText Media Management On Demand
Cloud-based Digital Asset Management for entry-level and beyond. Manage branding assets and digital media in a single repository; find what you need and eliminate time-wasting shared drives.
Learn MoreOpenText Digital Asset Management for SAP and hybris Solutions
Enable more effective global marketing and commerce by allowing the entire organization to share and use digital assets integrated with SAP – Marketing Resource Management and CRM, as well as hybris eCommerce and Product Catalog Management.
Learn MoreResource Center
Featured Customer: Argos
OpenText Media Management system capabilities has enabled Argos to expand its product offering. Argos is one of the UK's leading food and non-food retailers – a multi-product, multi-channel business with fast delivery networks. OpenText provided the business with full control of its assets. Automated processes and reduced costs with a single source of content for all campaigns, videos and creative assets.
Featured Customer: DDR
DDR Corp. enables immediate, convenient access to marketing collateral with OpenText Media Management
Customer Stories

PBS
As we continue to build new digital experiences online, we really want to re-purpose content rapidly in ways that we couldn’t in the past. Having content readily available in Media Management makes it much easier to find, repurpose, and build out those beautiful digital experiences.
Products: OpenText AppWorks , OpenText Media Management

Marks & Spencer
After the upgrade to OpenText Media Management v16, we sent out a questionnaire, and 98 percent of users gave it a positive rating. The user interface is so clear and intuitive, it really helps our users get our assets to the website in the shortest time.
Products: OpenText Media Management , OpenText Professional Services

SAP
In a content-driven marketing organization like ours, the ability to manage the lifecycle of the content and then deliver it across a variety of channels really brings efficiencies to the company.
Product: OpenText Digital Asset Management for SAP Solutions
DAM Resources
OpenText Media Management Accelerated File Transfer Datasheet
OpenText Media Management Digital Hub Solution Overview
Executive Brief for DAM Solutions
OpenText Media Management Product Overview
OpenText Media Management Connector for Adobe Creative Cloud Datasheet
OpenText Media Management: Enabling Your Media in the Digital World Executive Brief
OpenText Experience Analytics Product Overview
OpenText Media Management Cloud Edition Executive Brief
Why DAM In the Cloud Information Sheet
OpenText™ MediaBin Product Overview
OpenText™ MediaBin in the Cloud Solution Overview
OpenText™ MediaBin Creative Connect
OpenText™ MediaBin Portal Client Solution Overview
HP Centralizes Digital Assets with OpenText™ MediaBin - Success Story
Contact OpenText
OpenText Media Management celebrates its 10th year as a leader in the Forrester DAM Wave for Customer Experience 2018.
OpenText Media Management
Featuring a powerful, yet simple-to-use interface, our pre-eminent DAM solution helps people find, share, collaborate, and use digital assets anywhere, for richer, more effective communication in marketing, and throughout the extended enterprise.
Customer Feature

Marks & Spencer
OpenText Media Management provides enterprise-wide Digital Asset Management, streamlining workflow and speeding up processes.