Get control of the marketing asset lifecycle while maintaining regulatory compliance
Digital transformation across the Life Sciences sector has resulted in an explosion of rich media assets and a significant investment for organizations to acquire, create, manage and use those assets to deliver information to patients and healthcare professionals.
OpenText™ Marketing Content Management (MCM) for Life Sciences provides a comprehensive platform to manage creative teams and assets through the development, review/approval and delivery processes. Through easy-to-deploy automation, MCM for Life Sciences accelerates asset delivery, increases agility, drives innovation, improves brand consistency and controls costs, while maintaining regulatory compliance, quality control and process harmonization.