Managing regulated marketing content

Get control of the marketing asset lifecycle while maintaining regulatory compliance

Digital transformation across the Life Sciences sector has resulted in an explosion of rich media assets and a significant investment for organizations to acquire, create, manage and use those assets to deliver information to patients and healthcare professionals.

OpenText™ Marketing Content Management (MCM) for Life Sciences provides a comprehensive platform to manage creative teams and assets through the development, review/approval and delivery processes. Through easy-to-deploy automation, MCM for Life Sciences accelerates asset delivery, increases agility, drives innovation, improves brand consistency and controls costs, while maintaining regulatory compliance, quality control and process harmonization.

How can MCM help Life Sciences organizations manage marketing content?

Enable best practices: Automate digital asset creation and claims management

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Ensure quality control: Effectively navigate projects from inception to MLR review to distribution

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Capitalize on digital assets: Efficiently manage outputs over an ever-complex regulatory landscape

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